Choice Hotels

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Choice Hotels International, Inc.
Type Public
Traded as NYSECHH
Industry Lodging/Travel
Founded 1939
Headquarters Rockville, Maryland, U.S.
Number of locations Increase 7,000
Area served World Wide
Key people -Steve Joyce, President and CEO
-David White, CFO
-William Carlson, Senior Vice President of Marketing
-Pat Pacious, Senior Vice President of Corp Development & Information Technology -Amit Patel, Owner Relations, Renewals & Relicensing
Products Comfort Inn
Comfort Suites
Quality Inn
Sleep Inn
Cambria Suites
Mainstay Suites
Suburban Extended Stay Hotel
Econo Lodge
Rodeway Inn
Ascend Collection
Revenue Increase 642 million (2008)
Net income Increase 112.8 million
The Clarion Hotel in Hamden, Connecticut.

Choice Hotels International, Inc. is a hospitality holding corporation based in Rockville, Maryland, in the United States. The company owns the motel brands Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Suites, Mainstay Suites, Suburban Extended Stay, Econo Lodge, Rodeway Inn, and Ascend Collection. In 2008, Choice Hotels’ total revenue was $642 million, of which $637 million was from franchise and $4.94 million was from corporate items.[1]


The company was started in 1939 in[where?] Maryland as Quality Courts United, a referral chain consisting of about seven motel owners. Later, the motel chain operated under the name Quality Motels (1969–71) and Quality Inns (since 1972). Quality Courts United accepted franchise hotels without strict norms or guidelines from the company. This is different from Holiday Inn which from its beginning implemented numerous mandatory standards and guidelines (e.g., room size and amenities) at every one of its locations. Also, Quality Inn accepted franchisees with existing hotels.

During its early years, Quality Courts' operations were entirely in areas of the U.S. east of the Mississippi River and portions of Canada. From 1946 to 1964, Quality had a marketing partnership with Best Western, whose properties were located mostly west of the Mississippi River, and thus not in direct competition with Quality. It was abandoned in 1964 as Best Western expanded into the eastern U.S. with its Best Eastern operation (which was replaced by a nationwide Best Western operation in 1967). Quality Courts began its efforts toward national coverage in 1966 when it opened a motel in St. Louis, Missouri and two in Texas in Houston and Arlington.

Comfort Suites, built in 2007, in Laredo, Texas
Quality Inn, built in 2009, beside a Holiday Inn in Long Island City, New York
Sleep Inn, built in 2010, in Jamaica, Queens, New York City
Comfort Hotel Stockholm in Stockholm, Sweden

The company became Quality International as the company switched to franchising in 1972. A few years later, the franchising well on its way, about 300 hotels were independently owned and only about 38 were still company-owned.

1980s: Introduction of other brands[edit]

In 1982, Quality Inns began segmentation by introducing Comfort Inns and Quality Royale.[2] Comfort Inn competes with such chains such as AmericInn Hotels, Baymont Inn & Suites, and Fairfield Inn by Marriott; Quality Royale was meant to compete with upper mid-priced chains like Red Lion Hotels and Four Points by Sheraton. Quality Royale was converted to Clarion Hotels in 1987. It represented a line of full-service hotels that offer travelers a variety of hotel styles and locations, from city centers, airport, and resorts. Clarion provides a full spectrum of services - including full service restaurants, lounges, room service, and banquet and conference centers.[2] Clarion's boutique line, Clarion Collection (now Ascend Collection), is an extension of the brand. Ascend Collection is designed for high-end, boutique and historic hotels that have an established local identity.

Two all-suite divisions, Comfort Suites and Quality Suites, were introduced as the first mid-market all-suite chains. The original Quality Inn brand competes with Holiday Inn, Best Western, and Ramada. Many former Holiday Inns were refranchised as Quality Inns during the 1990s and 2000s. Conversely, Quality eliminated more than half of its original locations.[2]

In 1989, the company introduced McSleep, an economy brand utilizing a consistent interior corridor design prototype and all-new construction, designed by Rob Spurr. The name was soon changed to Sleep Inn after litigation from McDonald's.[2][3] Sleep Inn and Sleep Inn and Suites are lower mid-priced. Since then, over 320 locations have opened. All offer a "Morning Medley" deluxe continental breakfast, swimming pools at most locations, free-local calls, and a consistent exterior/interior design. The brand received its first major facelift in history with its "Brand Refresh", a modernization of all properties by 2012 with new boutique-inspired guest rooms and public spaces.


The company bought three economy-oriented chains, Friendship Inns, Rodeway Inn, and Econo Lodge in the early 1990s, while changing its corporate name to Choice Hotels International. Friendship Inns, founded in Salt Lake City, Utah in 1961,[2] was later absorbed into the Rodeway and Econo Lodge chains.

In 1997, the company introduced the extended-stay Mainstay Suites brand and the Choice Privileges frequent guest loyalty program. Mainstay Suites was branded as mid-priced extended stay hotels, franchised by Choice Hotels International.

In January 2005 Choice Hotels introduced a new upscale, all-suite hotel designed in contemporary style called Cambria Suites. The first Cambria Suites opened in Boise, Idaho on April 17, 2007. Approximately 20 Cambria Suites hotels were planned, with locations such as Bloomington, Minnesota and Savannah, Georgia scheduled to open in 2007.

In September 2005 Choice Hotels acquired the Suburban Extended-Stay Hotel chain, which consisted of 67 extended stay hotels.[4]

In 2008 the company introduced the Ascend Collection (formerly Clarion Collection), an elite upscale membership collection of historic, boutique and unique hotels.

In 2009, Choice Hotels announced the opening of 33 franchised properties in November. [5]

In 2010 CEO Steve Joyce was featured on an episode of Undercover Boss, a television program on CBS. He pretended to be an intern doing entry level jobs such as working the front desk, housekeeping, and maintenance work such as unclogging toilets.

Headquarters relocation[edit]

In October 2010 Maryland and Montgomery County officials announced that Choice Hotels International would move its headquarters from suburban Silver Spring to Rockville (about 20 minutes northwest of its current location) in 2013. Choice Hotels’ new headquarters will be located in Rockville Town Center.[6]

In August 2011 Choice Hotels broke ground on its 197,866 square feet (18,382.4 m2) corporate headquarters in Rockville.[7]


See also[edit]


  1. ^ Choice Hotels Revenue Sources, Wikinvest. Retrieved July 15, 2009.
  2. ^ a b c d e Jakle, John A.; Sculle, Keith A.; Rogers, Jefferson S. (1996). The Motel in America. Johns Hopkins University Press. pp. 165–172. ISBN 0-8018-5383-4. 
  3. ^ "'McSleep' Loses to Big Mc". The New York Times. 19 September 1988. Retrieved 10 August 2013. 
  4. ^ "Choice Hotels Acquires Suburban Franchise Systems". 2005-09-28. Retrieved 2006-10-19. 
  5. ^ "Choice Hotels International Opens 33 New Hotels in November". December 9, 2009. Retrieved Jul 11, 2013. 
  6. ^ "Choice Hotels moving to Rockville". The Washington Post. 2010-10-26. Retrieved 2011-10-09. 
  7. ^ "Construction starts on Choice Hotels headquarters in Rockville". Gazette.Net. 2011-08-31. Retrieved 2011-10-09. 

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