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Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. The term has become increasingly anachronistic in favor of more contemporary terms such as graphic design and advertising art.
Commercial art traditionally includes designing books, advertisements of different products, signs, posters, and other displays to promote sale or acceptance of products, services, or ideas.
Skills of commercial art
Most commercial artists have the ability to organize information and knowledge of fine arts, visualization and media. Communication is often vital in this field. Usually, the art department is relatively small, consisting of art directors, perhaps an assistant director, and a small staff of design and product workers. Commercial artists work a variety of situations doing many things in the artistic world such as advertisement, illustration and animation. Commercial artists should have skills in free-hand drawing and painting, experience using graphic design and editing software, and a basic knowledge of advertising principles. Commercial Art is usually made for mass exposure and distribution. Commercial art creates a way to show people the product or service by using an image that may catch one's eye. This is one way businesses are promoting and advertising their products and services.
Commercial art can include many genres of art and categories of art technique, including:
- Commercial character design
- Graphic design
- Industrial design
- Motion graphic design
- Television commercials
- Music videos
- Computer art
- Fashion designer
- Interior design
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