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A commercial director is a director who specializes in creating commercials, historically almost exclusively for television. Commercial directors often also work in television and film direction. Music video directors are also considered to be commercial directors, as music videos are recognized as a form of advertising for the song featured in the video. The term is also a variant on chief commercial officer and chief marketing officer, titles of an executive responsible for marketing activities in a company or organization, usually reporting to the chief executive officer.
Noted commercial directors
Noted directors of commercials include: Jonathan Glazer, Spike Jonze, Dougal Wilson and Tony Kaye. Music video directors who have gone on to feature film production include Michael Mann and Julien Temple.
- TV Commercials: How to Make Them, Or, how Big is the Boat?, Ivan Cury. Taylor & Francis (2005) ISBN 9780240805924
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