The company focuses on building a library of educational videos on a variety of topics that are easy to understand for people without a technical background. The videos use stop-action animation with whiteboards and paper cut-outs to illustrate the topic. Common Craft creates videos in four categories (Green, Money, Society, and Technology) and in five languages (English, French, German, Portuguese, and Spanish).
Since 2007, Common Craft has created over 30 videos that have been viewed many millions of times online. One of the most popular films, "Twitter in Plain English", has been viewed over 10 million times since being published on the hosts YouTube and dotSUB in March 2008. The video explaining how a president is elected in the United States has been viewed more than 600,000 times.
Common Craft has been hired by many companies to explain their products and services, including Ford for Sync  and Google for Google Reader.
Common Craft has made videos on a number of topics:
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