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A community manager is a manager of a condominium or homeowners association (including single-family home subdivisions, townhouses, or mixed-use development). The position is frequently confused with a property manager, who deals with individual rental units or a group of rental units, like an apartment complex. The community manager deals with property owners and homeowners.
Moreover, nowadays one can find this position in companies or organizations not connected to housing or condominium. In these cases a community manager has duties connected to public relations and customer relations.
The community manager holds several duties:
1. Absorbs the emotional temperature of the community in order to monitor health, satisfaction, and engagement;
2. Watches over threads, customers and ideas;
3. Announces new features and accomplishments of the company and the customers;
4. Routes requests about the organization to the right people;
5. Transforms the noisiness of the community into data that is beneficial for the customers and for the company;
6. Provides one-to-one attention to customers with issues that need to be solved;
7. Is a master of forums, social networks, YouTube, webcasts, and other media channels;
8. Keeps track of the vibrations from the community, Twitter, Facebook and other sources to sense the slightest disturbances in the company-customer continuum.
On-site manager: This type of manager works in the community which he or she manages.
Portfolio manager: This type of community manager oversees several communities and is often paid on a commission basis.
Large-scale manager: Typically, large scale managers are also on-site managers. The Community Associations Institute offers certification for Large-scale managers and notes the following description: This designation allows a professional holding the PCAM (Professional Community Association Manager) designation to specialize in issues facing larger community associations. To be considered for this designation, the candidate must already be a manager of a large-scale community of over 1200 units, 1,000 acres (4.0 km2) and a budget of at least $1.5m.
Organizations like the Community Associations Institute offer rigorous courses for professional managers to obtain their certification. Some common certifications include Certified Manager of Community Associations (CMCA), Association Management Specialist (AMS), and Professional Community Association Manager (PCAM). Being able to find a professional management company is an important task for many board members.
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