Comparison of crowdfunding services
Crowdfunding (alternately: crowd funding, crowd financing, equity crowdfunding) is a process in which individuals pool money and other resources to fund projects initiated by other people or organizations. Crowdfunded projects may include creative works, products, nonprofit organizations, supporting entrepreneurship, businesses, or donations for a specific purpose (e.g., to pay for a medical procedure). Crowdfunding usually takes place via an online portal that handles the financial transactions involved, and may also provide services such as media hosting, social networking, and facilitating contact with contributors.
Crowdfunding is donation-based fundraising for businesses or creative projects, typically via an online funding portal. Some but not all crowdfunding projects offer contributors rewards, which may differ based on the amount of money donated. Rewards can include copies of a creative work, products created with the funding, special or personalized incentives (such as autographed works or swag), or public recognition.
In equity crowdfunding, a crowdfunding approach is used to raise investment capital and contributors receive equity in the resulting business. Contributors may act as investors and receive shares directly, or the crowdfunding service may act as a nominated agent.
Money for goods
There are two basic models provided for – some sites offer a choice between them:
- All or Nothing (AoN) – When the fund-raising period is over, money is only collected from the contributors if a pre-determined minimum amount of money has been pledged. If the goal is not met, no money is collected.
- Keep it All (KiA) – Whether the project goal is met or not, all of the funds collected (minus commission) are handed over to the entrepreneur. If he or she has insufficient funds to meet the objectives, then it is up to the recipient to refund them to the contributors.
|ArtistShare||KiA||Musicians||US||Has own record label.|
|CentUp||KiA||Ongoing transactions and Social Impact||US||Decentralized crowdfunding linked to specific pieces of content.|
|ClassWish||KiA||Education crowdfunding for school and teacher supplies||US||Allows tax-deductible support of any school and any teacher in the U.S.|
|CommonBond||KiA||Student loans||US||Funded by crowdsourcing and large investors.|
|Community Funded||KiA or AoN||Platform Creation for Universities, Nonprofits, and Faith-Based Organizations||US||Allows for white-labeled integration on existing websites|
|DonorsChoose||AoN||Education crowdfunding for school supplies||US|
|Experiment.com||AoN||Fund scientific research||US||No tangible awards are given for backing, only personal satisfaction. Formerly called Microryza.|
|First Funder||KiA or AoN||Community based||US|
|FundAnything||KiA||Funding for any kind of project - business, creative, arts, personal, charitable.||US||Fundraising backed by major celebrities such as Donald Trump.|
|FundedByMe||AoN||Equity and rewards||Sweden, Finland, Norway, Italy, Germany, Denmark||Only platform offering equity and reward based crowdfunding in combination with European-wide cross-border investments.|
|FundRazr||KiA or AoN||Personal, charitable, entrepreneurial, creative, and political causes||Canada||Lets you embed your campaign on Facebook, blog or website using easy to use Widgets. Offers Live Chat and Personal Coaching.|
|Fundly||KiA||Personal, charitable, and political causes||US||Available as an app for a Facebook page. Charges a per credit card transaction fee.|
|GiveForward||KiA||Online fundraising website to raise money for medical expenses.||US||Provides personal fundraising coaches.|
|GlobalGiving||KiA||Nonprofit fundraising for registered organizations in 160+ countries||US, UK, Worldwide||Provides 501c3 equivalency for non-US organizations|
|GoFundMe||KiA or AoN||Helping people after
accidents and illnesses
|US||Provides 5-minute customer email support.|
|Indiegogo||KiA or AoN||Allows a broad range of projects||US|
|JustGiving||AoN||Social good causes and campaigns||UK||Facilitates charity and individual crowdfunding.|
|Kickstarter||AoN||Creative projects||US, UK, Canada, Australia, New Zealand||Highest funded projects to date|
|Myfreeimplants||AoN||Cosmetic surgery||US||Focused on breast augmentations. International|
|Offbeatr||AoN||Pornography||US||Projects must first get enough votes from users before they are open for funding|
|Peoplefund.it||AoN||UK||Attached to Hugh Fearnley-Whittingstall|
|Piggybackr||KiA||Young children, students, and teams||US||Young students may raise money. Compliant with Children's Online Privacy Protection Act|
|Planeta.ru||AoN or KiA||Allows a broad range of projects||Russia|
|PledgeMusic||AoN||Musicians||Spain, UK, US|
|Pozible||AoN||Creative||Australia, Singapore, Malaysia, US||Bitcoin can be used, Self-hosting can be used, One-on-One help|
|Rally.org||KiA||Medical, educational, charitable, creative, entrepreneurial, and political causes||US, Germany|
|Tilt.com||KiA or AoN||Any goal||US||Offers both a consumer product and enterprise solution for brands.|
|YouCaring||KiA||Medical expenses, memorials and other personal and charitable causes||US, UK, Western Europe||Does not charge any fees, other than payment processing|
|Weeve||KiA||Nonprofits||Canada||Site operates "freemium" model without transaction fees|
Money for business ventures
Crowd funding can be used to raise capital (equity) or borrow money. While organized informally, they typically involve large numbers of small investors or lenders:
- Equity crowdfunding – Investors receive equity in the company or entrepreneur that is raising funds.
- Debt crowdfunding – The entrepreneur or company borrows money and must repay it (typically, with interest).
- Property crowdfunding - Investors receive interest in the property from an owner who is raising funds.
- Other crowdfunding – There are a number of other schemes in use which are generally unique to particular services, e.g., perks, publication, or rewards.
|Focus||Country||Notes||Number of Investors||Funded Sum|
|Angels Den||Equity, Debt, Donations||All businesses||UK||7,000||£18 Million|
|AngelList||Equity, Debt||Start-ups||US||Currently serves only accredited investors||$104 Million|
|BankToTheFuture||Equity, Debt, Rewards||small businesses and new start-ups crowfunding||UK|
|CircleUp||Equity||Consumer products and retail||US||Currently serves only accredited investors.||€50 Million|
|Companisto||Equity||European companies, Investors from all over the world||Germany, Switzerland / Europe||36,192||€19 Million|
|CrowdCube||Equity, Rewards||start-ups, small businesses, growing businesses||UK||167,384||£80 Million|
|Emerging Crowd||Equity, Debt||SMEs in emerging and frontier markets||UK|
|EquityNet||Equity, Debt||Startups and mature companies||US||Launched crowdfunding platform for Reg D offerings in 2005||$200 Million|
|Fundable||Equity, Debt, Rewards||Seed stage businesses||US||$164 Million|
|FundedByMe||Equity, Rewards||Entrepreneurs||Sweden, Finland, Norway, Italy, Germany, Denmark||52,434|
|FundersClub||Equity||Start-ups||US||Currently serves only accredited investors||14,000||$35 Million|
|Funding Circle||Debt||Small businesses||UK||39,738||£634 Million|
|Innovestment GmbH||Equity auctions||Germany||€2 Million|
|Invesdor||Equity||Startups and growth companies||Finland, Sweden, Denmark and Estonia||€5 Million|
|Invest Next Door||Equity||Small Businesses||US||Currently serves only accredited investors|
|Kopernik||Other||3rd world issues|
|Lending Club||Debt||USA||$9 Million|
|LendInvest||Debt||Property Development Entrepreneurs/ Mortgages||UK||First live peer-to-peer lending platform specifically for residential and commercial mortgages||£308 Million|
|MicroVentures||Equity||Tech Startups & High Growth||US||Currently serves only accredited investors||28,000||$70 Million|
|Optimize Capital Markets||Equity||Canada|
|Prosper Marketplace||Debt||USA||2,200,000||$3,000 Million|
|Return on Change||Equity||Early and growth stage startups in critical industries||USA|
|Rock The Post||Equity||Early stage tech-startups||USA|
|SecondMarket||Equity, Debt||Late stage start-ups and privately held companies at a pre-IPO or pre-acquisition stage||USA|
|SeedInvest||Equity||Early stage technology startups||USA||Currently serves only accredited investors|
|Seedrs||Equity||Seed-stage businesses, Investments from £10+||UK & Europe||First equity crowd funding platform to be approved by the FSA in the UK.||30,000||£100 Million|
|Seedups||Equity||Early stage tech-startups||UK, Ireland, USA & Canada|
|StartupValley||Equity||Technology start-ups and businesses||US|
|Symbid||Equity, Rewards||Start ups and business ideas, entrepreneurs, small businesses, accelerators, incubators, crowd investors, angel investors||Netherlands||Responsible for one third of the Dutch crowdfunding market in 2012||31,036||€115 Million|
|ThinCats||Loan||Small businesses||UK||£110 Million|
|Trillion Fund||Equity||environmental and social projects||UK||7,000|
|TrustLeaf||Debt||Small businesses||US||Friends and family crowdfunding||1,600||$41 Million|
|Unbound||Perqs||Books||UK||Acts as both a crowdfunding platform and a publisher. Launched Terry Jones' Evil Machines, the first book to be financed by crowd funding.|
|Upstart||Debt||Loans for recent college graduates||USA|
|Zencap||Debt||Small and medium sized businesses||Germany, Spain, Netherlands|
Some services allow for a continuous funding model as opposed to a one-time donation. These tend to apply to, but are not limited to, art projects such as music, YouTube videos, podcasts, web-comics, etc. — anyone who makes content on a regular basis. They differ mainly in the frequency in which payments are charged to the funders.
|Patreon||Every time new content is released||Musicians, Podcasts, Vloggers, Youtubers, Webcomics||Subscribing to a project allows to view and post on its content stream. Patreon allows to set a monthly maximum to avoid going over a set budget.|
|Subbable||Monthly or one-time donations||Web series (both entertainment- and education-oriented)||The money that users spend goes into a "perk bank" and can be redeemed for creator-determined perks. Free subscriptions are available.|
Some services invite people to award creators after they already published their work.
|Flattr||Flattr button display along the content||Content creators|
|Unglue.it||Contributing to making books open access||Books|