Computational advertising

From Wikipedia, the free encyclopedia
  (Redirected from Computational Advertising)
Jump to: navigation, search

Computational Advertising is a relatively new discipline within Computer Science that deals with algorithms of presenting the best advertisement displayed to a person, typically through an Internet browser.[1]

Research and Academic Courses[edit]

Computational Advertising is being taught at major universities: Stanford University,[2] University of California,[3] among others.

Major technology corporations conduct applied research in this new discipline: Microsoft,[4] Yahoo,[5] among others.

History[edit]

In 2009, the National Institute of Statistical Sciences, (NISS), held a workshop on Computational Advertising.[6]

References[edit]

Additional sources: