Computational Advertising
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Computational Advertising is a relatively new discipline within Computer Science that deals with algorithms of presenting the best advertisement displayed to a person, typically through an Internet browser.[1]
Research and Academic Courses [edit]
Computational Advertising is being taught at major universities: Stanford University,[2] University of California,[3] among others.
Major technology corporations conduct applied research in this new discipline: Microsoft,[4] Yahoo,[5] among others.
History [edit]
In 2009, the National Institute of Statistical Sciences, (NISS), held a workshop on Computational Advertising.[6]
References [edit]
- ^ Computation Advertising, Yahoo Research
- ^ MS&E 239: Introduction to Computational Advertising, Stanford University
- ^ Introduction to Computational Advertising, University of California
- ^ Computational Advertising and Recommendation, Microsoft Research
- ^ Computational Advertising, Andrei Broder and Vanja Josifovski, Yahoo Research
- ^ NISS Affiliates Workshop on Computational Advertising
Additional sources:
