Concord Mall (Delaware)

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Concord Mall
Concord Mall DE north entrance.JPG
North entrance on west side of mall
Location Brandywine Hundred, Delaware, U.S.
Address 4737 Concord Pike
Wilmington, DE 19803
Opening date 1965
Management Allied Properties
Owner Allied Properties
No. of stores and services 90+
No. of anchor tenants 4
Total retail floor area 960,000 square feet (89,000 m2)[1]
No. of floors 1 (3 in Macy's Home, 2 in Boscov's, Sears, and Macy's)
Parking Lighted lot
Public transit access DART First State bus: 2, 35, 61

The Concord Mall is Delaware's second largest shopping mall, located north of the city of Wilmington, in the unincorporated Brandywine Hundred area along U.S. Route 202. The mall is located a short distance south of the Pennsylvania border and it attracts shoppers from Pennsylvania and other neighboring states wishing to take advantage of tax-free shopping in Delaware. The mall opened in stages over a period of several years. The first of the mall was an Almart,[2] a now-defunct discounter, which opened in 1965. In 1971, a Pomeroy's (now-defunct department store chain) was added. The Almart later became a Jefferson Ward (Montgomery Ward-owned discounter), and was then a Bradlees for a brief time until it was demolished for a Sears. It contains over 90 stores and is owned by Allied Properties.


Concord Mall looking south from Boscov's.

Former anchors[edit]

Breastfeeding Controversy[edit]

The mall came under fire by breastfeeding support groups when a photo began circulating social media sites showing a woman being escorted out of the mall for breastfeeding her child.[3] The woman had been breastfeeding at the Hollister Co. store as part of a nationwide "nurse-in" at Hollister stores in support of a woman who was prevented from breastfeeding at a Hollister in Houston.[4] The mall responded to this on their Facebook page by stating that breastfeeding constituted an "eyesore" and making other comments which appear to contradict Delaware law.[3] Shortly following the posting, the mall's Facebook administrator removed both the posting, and the Facebook page, with further questions about the Facebook page resulting in a denial of its existence. A representative of the mall made the following statement:

There were anonymous postings on a Facebook page shortly after this event occurred allegedly generated by the Concord Mall. These posts were crude and offensive and were not posted nor authorized by the Concord Mall. The Mall does not have an official Facebook page and communicates via its web-site [sic]. There is a Facebook icon on our homepage, however the account has never been officially in use by the Mall. We are in the process of contacting Facebook to report these violations and hope to find the person or persons responsible for these posts. Again, neither the Concord Mall nor anyone authorized to speak on behalf of the Concord Mall made these posts to this unofficial Facebook page.[4]

This statement however appeared to ring untrue due to a link which led specifically to the now defunct Facebook page present on their own website rather than (as suggested by their quote) simply a Facebook icon.[5]

Shortly after this information started to become public, a representative named Ed Tennyson made contact with individuals who were publicizing the story, making similar claims of the Mall's non-involvement with the issue. One such commentator noted that the Facebook page which was directly linked from the Mall's official site had also historically posted business related information for the Mall, indicating that it seemed unlikely that the Mall was not in control of the page.[6]


External links[edit]

Coordinates: 39°49′22″N 75°32′39″W / 39.8228°N 75.5441°W / 39.8228; -75.5441