Confessions of an Advertising Man
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| Confessions of an Advertising Man | |
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| Author(s) | David Ogilvy |
| Subject(s) | Advertising |
| Publisher | Atheneum |
| Publication date | August 1963 |
| ISBN | ISBN 1-904915-01-9 |
Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading for all advertising professionals. Ogilvy was partly an advertising copywriter, and the book is extremely clearly written, as though the entire book was advertising copy. It contains eleven sections with self-explanatory titles:
- How to Manage an Advertising Agency
- How to Get Clients
- How to Keep Clients
- How to be a Good Client
- How to Build Great Campaigns
- How to Write Potent Copy
- How to Illustrate Advertisements and Posters
- How to Make Good Television Commercials
- How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines
- How to Rise to the Top of the Tree
- Should Advertising Be Abolished?
In August 1963, 5000 copies of the book were printed. By 2008 more than 1,000,000 copies had been printed.
[edit] In pop culture
Confessions of an Advertising Man was mentioned in Mad Men season 3, episode 7.[1]
[edit] References
- ^ Matt Maul (2009-09-29). "Three Blind Mice (Mad Men 3.07)". Maul of America. Retrieved 2009-11-23.
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