Fast-moving consumer goods

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Soft drinks are FMCGs

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, Over-the-counter drugs, toys, processed foods and many other consumables.[1][2] Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business.

Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including mobile phones, MP3 players, game players, and digital cameras which are of disposable nature.

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ISIC definition[edit]

The retail market for FMCGs includes businesses in the following International Standard Industrial Classification (ISIC) (Revision 3) categories:[3][4]

  • ISIC 5211 retail sales in non-specialized stores
  • ISIC 5219 other retail sale in non-specialized stores
  • ISIC 5220 retail sale of food, beverages and tobacco in specialized stores
  • ISIC 5231 retail sale of pharmaceutical and medical goods, cosmetic and toilet articles
  • ISIC 5251 retail sale via mail order houses
  • ISIC 5252 retail sale via stalls and markets
  • ISIC 5259 whole sale goods
  • ISIC 5269 whole sale priscriable

Supplier industries for FMCGs include:

  • 1511 meat and meat products
  • 1512 fish and Fish products
  • 1513 fruit and vegetables
  • 1514 vegetable and animal oils and fats
  • 1520 dairy products
  • 1531 grain mill products
  • 1532 starches and starch products
  • 1533 animal feeds
  • 1541 bakery products
  • 1542 sugar
  • 1543 cocoa, chocolate and sugar confectionery
  • 1544 macaroni, noodles, couscous
  • 1549 other food products
  • 1551 spirits, ethyl alcohol
  • 1552 wines
  • 1553 malt liquors and malt
  • 1554 soft drinks, mineral waters
  • 1600 tobacco products
  • 2101 pulp, paper and paperboard
  • 2102 corrugated paper, containers
  • 2109 other articles of paper and paperboard
  • 2424 soap and detergents, cleaning preparations, perfumes.

See also[edit]

References[edit]

  1. ^ Ramanuj Majumdar (2004). Product Management in India. PHI Learning. pp. 26–27. ISBN 978-81-203-1252-4. Retrieved 2010-06-19. 
  2. ^ Sean Brierley (2002). The advertising handbook By Sean Brierley (2, illustrated ed.). Routledge. p. 14. ISBN 978-0-415-24391-9. 
  3. ^ Aydın Çelen; Tarkan Erdoğan and Erol Taymaz (June 2005). Fast Moving Consumer Goods Competitive Conditions and Policies (PDF). Economic Research Center, Middle East Technical University. Retrieved 2007-07-09.  , p.2
  4. ^ Aydın Çelen; Tarkan Erdoğan and Erol Taymaz (June 2005). Fast Moving Consumer Goods Competitive Conditions and Policies (PDF). Economic Research Center, Middle East Technical University. Retrieved 2007-07-09.  , p.3-4

External links[edit]