CoolBrands (branding initiative)

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CoolBrands is an annual initiative to identify the UK's coolest brands. The list has been compiled annually since 2001; the results are published every September. The survey seeks the opinion of independent experts and thousands of consumers.

According to CoolBrands the coolest brands of 2010/11 are:

  1. Aston Martin
  2. iPhone
  3. iPod
  4. BlackBerry
  5. Bang & Olufsen
  6. Harley-Davidson
  7. Nintendo Wii
  8. Google
  9. Ferrari
  10. Dom Perignon

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