97.4 Cool FM is a commercial radio station, based in Newtownards, Northern Ireland, owned and operated by Bauer Radio and part of the Bauer Place Network. The station began broadcasting in 1990 when its parent station Downtown Radio ceased simulcasting and split its AM and FM frequencies into two separate services. Downtown Radio continued on 1026 kHz AM and on some FM frequencies and Cool FM was created to broadcast on the 97.4 MHz FM frequency in the Greater Belfast area only. The type of music Cool FM plays is usually pop based, but features "Cool of Rock" every weekday between 10am and 11am, presented by Paul Kennedy, and often classics on "Cool Goes Quiet" which broadcasts every night between Monday and Thursday for one hour. The Station forms part of the Bauer Place Portfolio. Cool FM mainly competes with rival Belfast station Belfast Citybeat. The shows long running breakfast show, The Pete Snodden Breakfast Show ended on Friday 2 November 2012. Snodden hosted the afternoon show until Summer 2014, after scheduling changes meant he returned to the Breakfast Show from 6am to 10am Monday to Friday.
It broadcasts from Newtownards in the "Kiltonga" industrial estate.