97.4 Cool FM is a commercial radio station, based in Newtownards, Northern Ireland, owned and operated by Bauer Radio and part of the Bauer Place Network. The station began broadcasting in 1990 when its parent station Downtown Radio ceased simulcasting and split its AM and FM frequencies into two separate services. Downtown Radio continued on 1026 kHz AM and on some FM frequencies and Cool FM was created to broadcast on the 97.4 MHz FM frequency in the Greater Belfast area only. The type of music Cool FM plays is usually pop based. It plays mostly new songs but also plays older classics, particularly on the week night show 'Cool Goes Quiet'. The Station forms part of the Bauer Place Portfolio. Cool FM mainly competes with rival Belfast station Belfast Citybeat. The shows long running breakfast show, The Pete Snodden Breakfast Show ended on Friday 2 November 2012. Snodden now hosts the Afternoon Show, running from 1pm until 4 pm - featuring 'Your Call' and the latest music.
It broadcasts from Newtownards in the "Kiltonga" industrial estate.