Solo (Australian soft drink)
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| Type | Soft drink |
|---|---|
| Manufacturer | Schweppes Australia |
| Country of origin | Australia |
| Introduced | 1973 |
| Color | Yellow |
| Flavour | Lemon |
| Variants |
Solo Original Solo Low Carb Solo Gaurana |
| Nutritional value per serving | |
|---|---|
| Serving size | 1 can (375 mL) |
| Energy | 788 kJ (188 kcal) |
| Carbohydrates | 45.8 g |
| - Sugars | 45.4 g |
| Fat | 0 g |
| Protein | 0.4 g |
| Sodium | 60 mg (4%) |
| Percentages are relative to US recommendations for adults. |
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In Australia, Solo is a carbonated lemon-flavoured soft drink manufactured by Schweppes Australia.
Solo was launched in Australia in 1973 as the ready to drink version of traditional 'pub squash'.[1] It is positioned as a very masculine drink and has had many television commercials that play to its overtly male image.[2], the latest being "Game On"[3] since joining the Football Federation of Australia, which has been highly successful in. There are 6 variants of Solo: Original Lemon, Lemon & Lime, Solo Sub (no added sugar), Solo Guarana, Solo Low carb and Solo Strong. It is the market leader of lemon soft drinks in Australia and grew by over 30% in 2007.
The latest addition to the Solo range is the Solo Strong, which contains guarana and caffeine.[4]
Cadbury Schweppes once made an energy drink in the U.S. called Coolah Energy that referred to the Australian Solo as its inspiration.[5] It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Cadbury Schweppes has discontinued the Coolah Energy drink.[6]
Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s.[7]
In 2012 the iconic Solo man character from the 1970s, 1980s and early 1990s was revived by the advertising agency BMF as part of a new Solo advertising campaign.[8] [9]
[edit] References
- ^ "Soft drink company's conduct fair - judge". The Sydney Morning Herald. 9 Aug 1978. http://news.google.com/newspapers?id=JQJkAAAAIBAJ&sjid=PucDAAAAIBAJ&pg=4748,2700678&dq=solo+lemon-drink&hl=en.
- ^ http://www.coloribus.com/adsarchive/tv-commercials/solo-drink-for-a-man-kind-10479855/
- ^ Solo | Game On
- ^ FoodBev.com | Schweppes launches Solo Strong in Australia
- ^ Swenson Funnies Online | Coolah Energy Drink review
- ^ EnOrgy: Coolah Energy | Energy from Down Under
- ^ Aussie Food Shop: Australian Drinks | SCHWEPPES 1.25L Solo SELECTION
- ^ http://www.bmf.com.au/Our-Clients/Schweppes-Australia/The-Legend-of-The-Lemon-Tree-
- ^ http://mumbrella.com.au/schweppes-brings-back-solo-man-72749
[edit] External links
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