|Industry||Computer hardware, Thermal Solutions, Gaming Peripherals|
Cooler Master Co., Ltd. is a computer hardware manufacturer from Taiwan. Founded in 1992, the company is a popular aftermarket brand for computer chassis, PSU, coolers, cooling pads, and other accessories. Alongside the retail business, Cooler Master is also a cooling solution OEM vendor for many major brand names of computer industry including nVIDIA (VGA cooler), AMD (CPU cooler), and EVGA (motherboard heatsinks). In recent years the company aggressively expanded its operation and brand exposure into gaming communities and sponsored major events such as KODE5. Some of Cooler Master's products also won international praises such as iF product design award.
The company headquarters of Cooler Master is located in Zhonghe District, New Taipei City, Taiwan and has self-own manufacturing facility in Huizhou, China. To support international operation the company also has branch offices in various continents, including USA (Fremont, California and Chino, California), the Netherlands (Venlo), Germany (Augsburg), Russia (Moscow), and Brazil (São Paulo). Other than the mother brand, Cooler Master, the company also launched subsidiary brands into different market segments, including the gaming oriented "CM Storm" and the life-style product line "Choiix".
CM Storm is a subsidiary brand created in 2008. Products are developed using research collected from close partnerships with worldwide gaming organizations in e-sports including Mousesports and Frag Dominant.
The subsidiary launched and has since been branded as the company's gaming peripheral headquarters.
In September 2009, CM Storm has launched the Sentinel Advanced mouse that features a unique programmable organic light-emitting diode display. CM Storm also produces computer case for global markets[clarification needed].
- In 2012, the release of the Sentinel Advanced II mouse launched featuring the same unique programmable organic light-emitting diode display and 8200 dots-per-inch and was advertised through sponsored e-sport players.
- In January 2012, CM Storm launched their QuickFire Ultimate keyboard.
- In January 2013, CM Storm launched their Sirus S gaming headset. It also features an in-line remote with volume control for each individual speaker and microphone mute button.
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