Cordelia Mendoza

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Cordelia Mendoza
Image Cordelia Mendoza.jpg
Born Cordelia Scott
San Diego, United States
Occupation Antiques expert, social media writer, author
Nationality  United States
Subjects Antiques, Social networking
Notable work(s) Chintz and Pastel Ware (co-author)
Spouse(s) Bob Mendoza

Cordelia (Scott) Mendoza (born in San Diego, California) is an antiques expert,[1] volunteer, San Diego retailer, and author. Her volunteer work began at age 13 when she and her twin sister, Cathleen Scott, were named and represented the San Diego County Heart Association for a year as the Heart Fund Twins,[2] after Mendoza successfully underwent repair of a congenital heart defect, a surgery that at the time was rare. Mendoza, with her sister, was awarded a Key to the City by then-Mayor Charles Dail.[3][4]

Early life and education[edit]

Mendoza grew up in La Mesa in San Diego County, where she attended Helix High School. While in high school, she participated in an exchange student program with a family in Mazatlan, Mexico.[5] She attended Grossmont College and the University of California, San Diego.


Since 1988, she and her husband have owned and operated antiques stores in the San Diego coastal community of Ocean Beach, including the first antique collective on the town's main street, Newport Avenue, which has been referred to as the Ocean Beach Antique District and called a "beachside Antique Row" by San Diego Magazine.[6][7] A year after opening Ocean Beach Antique Mall, San Diego Woman featured Mendoza in its magazine.[8] Mendoza's current store, Cottage Antiques, has also been written about in Antiques & Collectibles, The Collector, San Diego Metropolitan Magazine, San Diego Union-Tribune, Beach & Bay Press and San Diego Beacon.

She consults and evaluates in estate liquidation and home decorating. In 2007, Mendoza's comments were included in a feature story about antiques in the Christian Science Monitor, which was reprinted in the Chicago Daily Herald.[9][10] In 1999, she was featured as a collector on HGTV's Appraise It! show, taped at the Butterfield auction house in Los Angeles[11]

The Mendozas' remodeled kitchen in a restored 1936 San Diego home in the Loma Portal community was recognized with a feature article in the Summer 2008 Better Homes and Gardens magazine.[12]

Mendoza co-authored the book Chintz and Pastel Ware with her mother, the late Eileen Rose Busby,[13] scheduled for publication by Schiffer Publishing in 2011. She was a contributing writer for her mother's book, Cottage Ware: Ceramic Tableware Shaped As Buildings. Also, Mendoza and her mother were speakers, about chintz china, at the Riverside Art Museum's fifth annual spring fundraiser in 1999.[14]

Today's Vintage online magazine republished a column of Mendoza's about decorating with architectural objects.[15] And the "Home China Improvement" site re-ran her blog post on the history of white ironstone Staffordshire china.[16] Also, some of her articles have been published by ezinearticles, an online magazine, including "Soapstone-Countertops - Ageless, Green, and Sustainable" (May 2010).

In October 2010, the Ocean Beach Merchant's Association, at its annual awards ceremony, presented Mendoza, one of three recipients, a Special Award for her "innovative marketing and promotion ideas" for the Ocean Beach business community.[17]

Volunteer work[edit]

Mendoza's nonprofit participation with the San Diego County Heart Association continued into adulthood when she ran the 1983 Heart of San Diego 10K run. The San Diego Evening Tribune wrote about Mendoza's participation, along with two other runners who were also mended heart patients.[18]

In 2006, as event coordinator, Mendoza was featured in a Peninsula Beacon article about the fifth annual Point Loma Garden Walk that raised funds for the Craniofacial Unit of Children's Hospital and Health Center.[19] In a 2008 article about the annual fundraising event, it too featured Mendoza, as co-president at the time of the volunteer auxiliary that organizes the event.[20] And she was one of three featured in a news story about thinking outside the box when it comes to volunteering for nonprofits.[21] In 2009, the news blog, 32 Degrees North, wrote about Mendoza's volunteer work, including the Point Loma Garden Walk, describing it as the "biggest fundraiser of the year" for the San Diego Children's Hospital Auxiliary.[22]

Also in 2009, Mendoza coordinated the Point Loma Holiday Home tour, a fixture in San Diego for 58 years, that benefitted Best Friends Animal Society, a national animal welfare organization.[23][24][25] The year before, in 2008, Mendoza’s home was included on the tour, which for 57 years benefited the All Soul’s Episcopal Church.[26] When the church retired the event, Mendoza chaired it for the 2009 event, this time benefiting animals.

She currently sits on the executive boards, as well as chairing committees, of Rady Children's Hospital Auxiliary Board[27] and the Ocean Beach Main Street Association executive board of directors. Each year she helps coordinate Rady Children's Hospital Auxiliary's annual benefit Garden Walk and is the volunteer social media coordinator and webmaster for its site.[28][29]

Social media[edit]

In July 2009, Mendoza was a speaker at the Cool Twitter Conference in San Diego.[30] Then, in November 2009, she was the Cool Twitter Conference social media promoter at its Orange County conference, as part of its national tour.[31]

Also in 2009, The Daily Reviewer named her store's site as one of its Top Antiques Blogs.[32]

In 2010, she was voted number 15 in "Best Social Media in Business" by Influence Awards in San Diego.[33]

Mendoza was a contributing author (a chapter titled "Something Old, Something New") for The Big Book of Social Media: Case Studies, Stories, Perspectives, released November 1, 2010, and edited by Robert Fine.[34]


In 2012, Mendoza was given the Mabel G. Jessop Spirit Award by Rady Children's Hospital.[35]

In 2010, for the fourth year in a row, Cottage Antiques made KGTV-10’s county-wide “A-List," in the top 5, for Best Antiques, placing first in 2010.[36] In 2009, the store received the Readers' Choice Award from the Peninsula Beacon.[37] Also, her store has been recognized for its holiday window displays, including in 2009 for "Most Traditional."[38] And in 2008, it was awarded with "Most Creative Use of Commercial Space.”[39]

In 2006, the City of San Diego presented Mendoza with a Business Improvement District award. At the time, The Daily Transcript described Mendoza as "a pioneer in establishing the antiques district in Ocean Beach" with a "strong presence and visibility in Ocean Beach since 1988" who "takes a leadership role. ... Cottage Antiques has strong involvement with several non-profit groups... ."[40]

In October 2007, the California State Legislature recognized her community service with an award presented by State Sen. Christine Kehoe for "commitment to strengthening the community through dedicated service with the Ocean Beach Main Street Association."[41] Over the years, she has been interviewed by and quoted in periodicals and newspapers about antiques, including San Diego Magazine[42] and the San Diego Union-Tribune.[43]

The Small Business Administration, San Diego named her store Outstanding Neighborhood Business of the Year in 2006.[44]

Personal life[edit]

Mendoza is the daughter of the late author Eileen Rose Busby, also an antiques expert, and the late James (Jim) Scott, a Senior Olympian who helped pioneer and develop the game of racquetball. She is the granddaughter of California artist Esther Rose, the sister of scientist and author Dr.J. Michael Scott, sister of true crime author Cathy Scott, and the niece of the late Russian Orthodox Hieromonk Father Seraphim Rose. She lives with her husband, Bob Mendoza, in the Loma Portal neighborhood of Point Loma in San Diego.


  1. ^ OB Rage, "Newport News - Cottage Antiques and Stuff 2 Puff," July 5, 2010
  2. ^ "Heart Fund Starts Drive; Twins Feted," San Diego Union, 1963
  3. ^ "Heart Fund Drive Will Begin Today," San Diego Union, Feb. 13, 1963
  4. ^ "Heart Month Proclaimed By Mayor," San Diego Independent, Feb. 1963
  5. ^ San Diego Union, "Visiting La Mesa Youngsters: Mexico Trip Set at Easter," Aug. 8, 1965, Sunday edition
  6. ^ "Ocean Beach: A Lifestyle Frozen in Time," San Diego Magazine
  7. ^ San Diego Union-Tribune, "The Place: Ocean Beach Antique District," Oct. 2009, quotes Cordelia Mendoza
  8. ^ "Antiquing in Ocean Beach: Cordelia Mendoza turned her love of the old into a new and thriving business," San Diego Woman, June 1989
  9. ^ Interviewed for Christian Science Monitor article, "Suddeny, 3-D stars are a must-have ornament," Sept. 21, 2007
  10. ^ 'Barn stars' all the rage in decorating, Chicago Daily Herald, October 20, 2007
  11. ^ Home & Garden Television
  12. ^ Featured remodeled kitchen, ‘’Better Homes & Gardens’’, Sept. 2008
  13. ^ Obituary, "Eileen Rose Busby; writer, world traveler and antiques expert," San Diego Union-Tribune by Eizabeth Fitzsimmons, April 9, 2005
  14. ^ "Visit a floral fantasyland, raise funds along the way," The Press Enterprise, March 20, 1999
  15. ^ "Decorating with Architectural Objects," by Cordelia Mendoza, Today's Vintage
  16. ^ History of White Ironstone Staffordshire China, by Cordelia Mendoza
  17. ^, "OBMA honors community’s movers and shakers," Nov. 4, 2010
  18. ^ San Diego Evening Tribune, "Winners: Sunday's run is a celebration of life for these 3 patients-turned-runners," Nov. 18, 1983
  19. ^ "Touring Gardens For Cancer Funds," April 2006
  20. ^ "Point Loma Garden Walk set to tantalize the senses," Peninsula Beacon, April 2008
  21. ^ "Thinking outside the box," News, Best Friends website, Sept. 8, 2009
  22. ^ "A Woman Who Makes A Difference," 32 Degrees North blog, April 24, 2009
  23. ^ Quoted in ‘’Peninsula Beacon’’ (, “Home Tour to Feature Peninsula Gems.” Nov. 2009
  24. ^ “Holiday Home Tour Benefits Best Friends,” site, Oct. 2009
  25. ^ Charity Happenings listing for Holiday Home Tour
  26. ^ All Soul's Holiday Home Tour, 2008
  27. ^ Rady Children's Newsletter
  28. ^ Point Loma Garden Walk site
  29. ^ Chairperson, publicity, Pt. Loma Garden Tour 2005, San Diego Union-Tribune, "Garden Variety," March 27, 2005
  30. ^ Speaker, Cool Twitter Conference, San Diego, July 2009
  31. ^ Official conference social media promoter, Cool Twitter Conference in Irvine, California
  32. ^ Top Antiques Blogs, The Daily Reviewer, 2009
  33. ^ Best Social Media in Business, San Diego Social Media Awards
  34. ^ The Big Book of Social Media Perspectives
  35. ^
  36. ^ KGTV-10 A-List, 2010 Winners
  37. ^ Cottage Antiques receives 2009 Readers' Choice Award, Peninsula Beacon
  38. ^ "Storefront decorating winners unveiled,", 2009
  39. ^ Award, "Most Creative Use of Commercial Space," San Diego Community Newspaper Group article, "OBMA feted for its service," Oct. 2008
  40. ^ The Daily Transcript, Business Improvement District, May 17, 2006
  41. ^ Ocean Beach Main Street Association
  42. ^ San Diego Magazine, Volume 48 - Page 68
  43. ^ "Treasure Hunt: Furniture and collectibles abound where the surf meets the Chippendale," Aug. 7, 1994
  44. ^ Outstanding Neighborhood Business of the Year 2006, Small Business Administration, San Diego

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