Corey McPherson Nash
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Corey McPherson Nash (CMN) is a branding and design firm based in Watertown, Massachusetts.
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[edit] Overview
Corey McPherson Nash (CMN), a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print, interactive communications and social media outlets. Founded more than 25 year ago by Scott Nash, Michael McPherson and the late designer Tom Corey, CMN is widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, and cultural institutions.
Corey McPherson Nash is led by partners Chris Klaehn, Michael McPherson and Andrea Naddaff.
[edit] Expertise
CMN's core competencies include:
Branding – Brand strategy, positioning, messaging, naming and tagline development
Identity – Corporate identity systems, logos, graphic standards manuals
Print – Brochure and literature systems, marketing and sales collateral, direct mail
Interactive – Websites, intranets, extranets, direct response
Social Media – Branding strategies across blogs, social networking sites, online communities
CMN's industry focus areas include education, emerging business, cultural institutions, healthcare, not for profit and professional services.
[edit] Clients
CMN's client list has included OXFAM America, Nickelodeon (TV channel)[1], HBO, MTV, Radio Disney, Boston Pops Orchestra, Clear Channel Communications, Harvard University, Museum of Science, Boston, MIT, Tuck School of Business , Capgemini, BBN Technologies, Upromise, TripAdvisor, Transform Pharmaceuticals (a subsidiary of Johnson & Johnson), Children's Hospital Boston, Dana-Farber Cancer Institute, Rowland Reading Foundation (founded by Pleasant Rowland, creator of the American Girl Collection), and Harvard Business School Publishing.
CMN was appointed as iRobot's brand agency in 2008.[2]
[edit] Awards
CMN's work has been recognized by the American Institute of Graphic Arts, American Corporate Identity Award, Council for the Advancement and Support of Education, Communication Arts, HOW Magazine International Design Annual and Print magazine.
[edit] Notes
- ^ Busch, Elizabeth. "Shadow Boxes." Fast Company. Accessed on March 14, 2007.
- ^ "iRobot hires CMN for branding." Boston Business Journal. Accessed on April 18, 2008.
