Corinthian leather
Corinthian leather is a term coined by the advertising agency Bozell to describe the upholstery used in certain Chrysler luxury vehicles beginning in 1974.[1] Although the term suggests that the product has a relationship to or origination from Corinth, there is no relationship; the term is a marketing concept. Some sources say it was a blend of leather and vinyl (seat surfaces were leather and seat sides were vinyl),[2] while other sources say it was simply a trade name for American produced leather,[3][4] much of which was produced at a plant outside Newark, New Jersey.[5]
The term was first used during the marketing campaign of the 1974 Chrysler Imperial, but the term is usually associated with the marketing campaign for the 1975 Chrysler Cordoba and that campaign's celebrity spokesperson, Ricardo Montalban[4][6], who described the car's seats as being covered with "soft Corinthian leather."
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[edit] Popular culture
The 2011 movie Puss in Boots refers to the title character's boots (a badge of honor and courage) being made from Corinthian leather.
In the episode "Drift Problem" (Season 3, episode 4, 2012) of the TV series Archer, the main character, Archer, receives a new Dodge Challenger spy car for his birthday, with Corinthian leather seats. Upon hearing this Archer exclaims, "Corinth is famous for its leather!".
[edit] Notes
- ^ Kiley 2009.
- ^ Fenner 1987.
- ^ Scott 1985.
- ^ a b Ryan 2009.
- ^ Modzelewski 1988.
- ^ Denson 2010.
[edit] References
- Denson, Jon (2010). "The 1976-1978 Chrysler New Yorker Brougham - "Imperial in all but name"". allpar.com. Allpar LLC. Archived from the original on 2010-09-25. http://www.webcitation.org/5t0xuWWoO. Retrieved 2010-09-25. "In fact, the 1974 Imperial was the first to have rich 'Corinthian Leather,'..."
- Kiley, Richard (2009-01-15). "No Such Thing As Corinthian Leather in the Cordoba". Bloomberg Business Week. Bloomberg L.P. Archived from the original the original on 2010-09-25. http://www.webcitation.org/5t0uwat5m. Retrieved 2010-09-25. "It’s also worth noting that “rich Corinthian leather” was an invention of a Bozell copywriter..."
- Ryan, Joal (2009-01-14). "Ricardo Montalban, TV's Mr. Roarke, Trek's Khan, Dead at 88". E! Online. E! Entertainment Television, Inc. Archived from the original on 2010-09-25. http://www.webcitation.org/5t0wh5pNU. Retrieved 2010-09-25. "'But does it mean anything?' Letterman asked. 'Nothing,' Montalban conceded."
- Fenner, Pat (1987-09-14). "What is source of car leather?". St. Petersburg Times. http://pqasb.pqarchiver.com/sptimes/access/50113192.html?dids=50113192:50113192&FMT=ABS&FMTS=ABS:FT&type=current&date=Sep+14%2C+1987&author=PAT+FENNER&pub=St.+Petersburg+Times&desc=What+is+source+of+car+leather%3F+Series%3A+TIMES+ACTION&pqatl=google. Retrieved 2011-03-30.
- Scott, Vernon (1985-09-03). "An association that wears like leather". The Modesto Bee. http://news.google.com/newspapers?id=0M9JAAAAIBAJ&sjid=UR0NAAAAIBAJ&pg=1036,1896240&dq=corinthian-leather&hl=en. Retrieved 2011-03-30.
- Modzelewski, Joe (1988-06-23). "Loser's corner". The Miami News. http://news.google.com/newspapers?id=LrMmAAAAIBAJ&sjid=zAEGAAAAIBAJ&pg=5840,6734121&dq=corinthian-leather&hl=en. Retrieved 2011-03-30.
