Corn nuts are prepared by soaking whole corn kernels in water for three days, then deep-frying them in oil until they are hard and brittle. The kernels are soaked because they shrink during the harvesting and cleaning process, and rehydration returns them to their original size.
Albert Holloway invented corn nuts in 1936. He originally sold them to tavern owners to be given away free to their patrons as a snack that would be great with beer, calling them Olin's Brown Jug Toasted Corn.
In the 1990s, Corn Nuts released its famous "Bust a Nut" radio campaign, which was pulled from the airwaves on some radio stations after complaints. The advertisement can be heard here: Corn Nuts - Bust a Nut Radio Advertisement.
Varieties and brands
Holloway later renamed his product CornNuts. After Holloway and his sons Maurice and Rich learned of a breed of corn grown in Cusco, Peru (often referred to as Cuzco corn) that grew large kernels (some said to have been bigger than a U.S. quarter coin), the company researched developing a hybrid of the Cusco corn that could be grown effectively in California. After a decade of research, the company introduced CornNuts made with the hybrid variety in 1964. CornNuts sold on the market today are no longer of the large Cusco corn size.
The most popular brand, CornNuts was owned by Holloway's original family company until the company was purchased by Nabisco in 1998. As of 2007, CornNuts is part of Planters, a subsidiary of Kraft Foods. It is currently available in six flavors: Original, BBQ (barbecue flavored), Nacho, Chile Picante con Limon, Ranch, and Ultimate Heat.
A Filipino variant of corn nuts is cornick. Compared to the American variety, cornick pieces are typically smaller and crispier. Garlic is the most common flavor of cornick, with other common flavors including: chili cheese, adobo, barbecue, lechón manok also known as roasted chicken, and sweet. Major brands include Boy Bawang (literally "Garlic Boy" in Tagalog, commonly sold in small packets), Corn Bits, and Safari.
A popular variety of cornick is the lighter, chicharrón-like chichacorn, a semi-popped style of cornick using glutinous corn from the Ilocos Region[dead link] which is treated with lime before frying.
Diana, a snack company in El Salvador, makes a variety of corn nut like snacks. These are called elotitos in Spanish, or Crunchy Cornbits. These come in a variety of seasonings, such as Lemon, Cheese and Chili, and Barbecue. These are sold throughout Central America.
- Jenkins, Matt (November 2010). "Quest for Corn". Saveur (Bonnier) (133): 26, 28. ISSN 1075-7864. "Albert Holloway of Oakland, California, first sold the fried, salted whole kernels in the 1930s under the name Olin's Brown Jug Toasted Corn [...] which Holloway later rebranded CornNuts"
- Foley, Michelle (2007-09-12). "What Are CornNuts?". Chow. CBS Interactive. Retrieved 2009-02-27.
- Pacciorini, Albert C. (1997-11-06). "Nabisco to Buy California-Based Cornnuts for Undisclosed Amount". The Monterey County Herald.
- Former Cornnuts President Appointed as National Sales Director. Baywood International. 2000-03-21.
- "CornNuts". CornNuts. Retrieved 2012-11-04.
- "Company History". Ilocos Food Products. Archived from the original on 2009-04-15. Retrieved 2009-02-27.
- Palma, Ireneo B. (2004). "Experts Identify Promising Glutinous Corn Varieties for Green Corn and "Cornick" Production". Philippine Council for Agriculture, Forestry and Natural Resources Research and Development. Retrieved 2009-02-27.
- See also: nixtamalization
- "Diana snacks, El Salvador, Elotitos". Retrieved 2011-04-23.