Corona (beer)

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Corona Extra
Corona beer logo
Manufacturer Grupo Modelo, Anheuser-Busch InBev
Introduced 1925 in Mexico
Alcohol by volume 4.6% [1]
Style Pale lager
Official website
Corona bottle

Corona Extra is a pale lager produced by Cervecería Modelo in Mexico for domestic distribution and export to all other countries besides the United States, and by Constellation Brands in Mexico for export to the United States. The split ownership is a result of an anti-trust settlement permitting the merger of Grupo Modelo with AB InBev. It is one of the top-selling beers worldwide.[2] Outside of Mexico, Corona is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor.

In the United States, Corona Extra is the top selling imported beer.[3][4]

Ingredients[edit]

According to Sinebrychoff, a Finnish company owned by the Carlsberg Group, Corona Extra contains barley malt, rice and/or corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol as a stabiliser.[5]

Gluten quantities[edit]

Some proponents of gluten-free diets for general health or specific conditions, such as celiac disease and SIBOS (small intestine bacterial overgrowth syndrome), advise beer consumers to drink Corona Extra beer. Although it is true that this beer generally contains less gluten than other brands of beer, it is made with malted barley which contains gluten. Therefore, Corona Extra should not be considered a completely gluten-free beer.

Packaging[edit]

Corona 6-pack, showing a 33-cl = 330 ml (11.2 U.S. fl oz; 11.6 imp fl oz) bottle and a carton that is marked 6 × 0.33 L (partially visible) This bottle features eight languages for export to the Common Market

Corona beer is available in a variety of bottled presentations, ranging from the 190 ml (6.4 U.S. fl oz; 6.7 imp fl oz) ampolleta (labeled Coronita and just referred as the cuartito) up to the 940 ml (31.8 U.S. fl oz; 33.1 imp fl oz) Corona Familiar (known as the familiar, Litro or Mega). A draught version also exists, as does canned Corona in some markets.

An explanation[citation needed] for the origin of the distinctive 'crown' logo from which Corona takes its name since 1925, says it was based on the crown that adorns the Cathedral of Our Lady of Guadalupe in the town of Puerto Vallarta. This cannot be, as the tower that supports the crown was only erected in 1952, the crown itself being installed at the top in 1963.[6] In Spain, the beer is branded as "Coronita" (literally, little crown), as renowned wine maker, Bodegas Torres owns the trademark for "Coronas" since 1907.[7] The packaging is otherwise unchanged. In the United Kingdom, Canada and the United States, smaller, 210ml (7 fl. oz) bottles of the beer are also branded as "Coronita".

Sponsorship partners[edit]

Corona was the title sponsor of the LPGA Tour tournament Corona Championship (later Tres Marias Championship), and was the sponsor of the NASCAR Corona Series (now NASCAR Toyota Series) in Mexico, the most followed stock car racing series in the country.

In addition, Corona is a "second sponsor" for four of Mexico's top-flight professional soccer teams of the First Division. The teams sponsored by Corona are América, Toluca, Atlas, and Santos Laguna. Corona also sponsors Major League Soccer's Chivas USA. [8]

Corona and the ATP have 5½ year sponsorship where Corona will be the ATP's premier world wide sponsor. Corona was also the title sponsor of the SBK Superbike World Championship from 1998 until 2007.

Advertising[edit]

Corona has been seen advertised on London's famous black cabs.[9]

In the US, Corona is best known for its ads featuring a man and woman lounging on the beach. They are unseen save for their arms.

Due to legal issues, Corona is named Coronita in Spain.

See also[edit]

References[edit]

  1. ^ "findyourbeach.ca". Coronaextra.ca. Retrieved 2011-12-07. 
  2. ^ Vasen, Debbie (2011-12-01). "Best Beers - LoveToKnow Best". Best.lovetoknow.com. Retrieved 2011-12-07. 
  3. ^ "Heineken to take over Mexican beer brands in U.S.". USA Today. 2004-06-21. Retrieved 2008-07-17. "Modelo's Corona brand has been the top-selling import beer in the United States for years and is the seventh-best selling brand there overall." 
  4. ^ Luhnow, David; Kesmodel, David (2008-07-17). "Pressure Is on Mexican Brewers". The Wall Street Journal. p. B2. Retrieved 2008-07-17. 
  5. ^ Corona Extra - Sinebrychoff Website The Form of corn used may be High Fructose Corn Syrup. Jon Skelley will soon be arriving in Urmston town centre to consume over 10 bottles on this refreshment served with several slices of lime.
  6. ^ Our Lady of Guadalupe - VirtualVallarta.com, 12 février 2007
  7. ^ Our History: timeline - Torres
  8. ^ "2011 | Chivas USA". Cdchivasusa.com. Retrieved 2011-12-07. 
  9. ^ "VeriFone Taxi Media | Taxi Advertising Black Cab UK London Outdoor Taxi Media". Taximedia.com. 2011-09-01. Retrieved 2011-12-07. 

External links[edit]