Cost per conversion
From Wikipedia, the free encyclopedia
Cost per conversion is an advertising and marketing term, describing the cost of acquiring a customer, typically calculated by dividing the total cost of an advertising campaign by the number of conversions. The definition of "conversion" varies depending upon the situation[1]; it is sometimes considered to be a lead, a sale, or a purchase.
[edit] References
- ^ "Google AdWords Learning Center - Introduction to Conversion Tracking". Google AdWords Learning Center. http://www.google.com/adwords/learningcenter/text/19212.html#19213. Retrieved 2008-04-03.
 |
This advertising-related article is a stub. You can help Wikipedia by expanding it. |
