Country Time lemonade flavor drink mix was introduced in 1975 by Kraft Foods. Over the years various other flavors, including pink, raspberry, and strawberry lemonade, were added. In 1981 A&W acquired a license to make the bottled and canned ready to drink product from then-owner General Foods Country Time has sponsored NASCAR cars since 1989 when Michael Waltrip drove the car, posting a top 5 finish in it. Possibly the most notable driver was Neil Bonnett driving the Country Time sponsored car for the 1994 Daytona 500, the same race he died in a practice crash practicing for. Country Time Lite Lemonade and Lite Pink Lemonade were introduced in 2007 with half the sugar of regular Country Time (advertised as 35 calories per serving).
In April 2012, Sodastream added several Country Time flavors to its line of Sodamix syrups for the company's line of home soda makers.
Country Time helps support Alex's Lemonade Stand, which was started by a little girl named Alex Scott to raise money for children's cancer research. As the "Official Lemonade of Alex's Lemonade Stand," Country Time has provided more than $500,000 in support.