Couple costume

Couple costume and Couple look are Chinglish and Konglish terms, respectively, for the practice of a couple wearing the same hat, T-shirt, or other clothing in public to signal their relationship. It is mainly found in South Korea and Taiwan, and is becoming more common in mainland China during its reform and opening.

In other languages

• Korean language: 커플룩 (couple look), 커플 셔츠 (couple shirt)
• Japanese language: カップルTシャツ (couple T-shirt)

See also

• Impression management
• The Presentation of Self in Everyday Life
• Personal branding
• Reputation capital