Cousins Subs

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Cousins Submarines
Type Private
Industry Restaurants
Founded Milwaukee, Wisconsin (1972)
Headquarters Menomonee Falls, Wisconsin
Key people Bill Specht (Founder), Christine Specht (President)
Products Sandwiches
Other food products

Cousins Submarines,[1] better known as Cousins Subs, is a U.S. sub sandwich chain founded in 1972 in Milwaukee, Wisconsin. Cousins Subs is a regional chain with stores throughout the Midwest and on the West Coast. Even though the majority of franchises are in Wisconsin, Cousins restaurants can also be found in five other states: Arizona, Illinois, Michigan, Minnesota, and North Dakota.

Cousins Subs started in 1972, founded by two cousins from Atlantic City, New Jersey: Bill Specht and James Sheppard. They opened their first restaurant in Milwaukee, located at 60th Street and Silver Spring Drive.[2]

Until 1985 all Cousins Subs locations were company-owned. Cousins continued to open company-owned stores until 2004. In October 2004, Cousins announced that it would be selling 25 of their 40 company owned stores to franchisees in order to adopt a more traditional franchise growth model.

Co-founder James "Jim" Sheppard died on July 2, 2007 due to complications stemming from surgery and long-term health problems.

Cousins Subs currently has 127 locations in operation according to their website. (February 2014)


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  2. ^ Rabideau, Amy (2007-08-03). "James F. Sheppard - Sheppard co-founded Cousins Subs shops". Retrieved 2013-03-03.