|Founded||Milwaukee, Wisconsin (1972)|
|Headquarters||Menomonee Falls, Wisconsin|
|Key people||Bill Specht (Founder), Christine Specht (President)|
Other food products
Cousins Submarines, better known as Cousins' Subs, is a U.S. sub sandwich chain founded in Milwaukee, Wisconsin. Cousins' Subs is a regional chain with restaurants in the Midwest. While the majority of franchises are in Wisconsin, locations can also be found in three other states: Arizona, Minnesota and Florida.
Overview & History
Founded by two cousins from Jersey City, NJ, Bill Specht moved to Milwaukee in the later 1960s. After arriving, Specht was unable to find his favorite childhood sandwiches, and was prepared to learn to live without them.
In the 1970s, Sprecht was unhappy with his then-current job, and decided to start a business making his childhood sandwiches. With James Sheppard, a cousin, they opened the first location on 19 June 1972, hence the name "Cousins'". Specht and Sheppard opened their first restaurant in Milwaukee—located at 60th Street and Silver Spring Drive. After opening the shop, they partnered with a local baker to make their own bread, highlighted in the slogan "Better Bread, Better Subs".
Until 1985, all Cousins Subs locations were company-owned & operated. The chain continued to open company-owned stores until 2004. In October of the same year, Cousins' announced that it would be selling 25 of their 40 company-owned stores to franchisees in order to adopt a more traditional franchise growth model. The locations in Arizona, Minnesota, and Florida soon followed, & as of June 2014, there are 124 locations.
James Sheppard died 2 July 2007 due to long term surgery and health problems.
Other than sandwiches, Cousins' also sells Cookies, Potato Chips, Soups, French Fries, and Peanut Butter-flavored Rice Krispies Treats. Also, there are different types of bread available, including Multi-Grain & other cheese-flavors.
- Rabideau, Amy (2007-08-03). "James F. Sheppard - Sheppard co-founded Cousins Subs shops". Jsonline.com. Retrieved 2013-03-03.
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