The project between the two artists commenced in 1991 at the suggestion of American A&R executive John Kalodner, as both artists were signed to Geffen Records at the time. Their debut album, Coverdale/Page was released on March 15, 1993, reaching No. 4 in the UK and No. 5 on the US Billboard 200 chart. Five singles were released to promote the album: "Pride and Joy", "Shake My Tree", "Take Me for a Little While", "Take a Look at Yourself" and "Over Now".
The album certified Gold by the RIAA for sales of the LP, CD & Cassette in excess of 500,000 copies and eventually going Platinum. The album also received the official Japanese Sony Music in-house award for sales in excess of 150,000 copies in Japan as well as the EMI in-house sales award for sales in excess of 60,000 copies in the UK.
It has been suggested that Page collaborated with Coverdale in order to irk Page's former Led Zeppelin bandmate Robert Plant, who up to that point had been reluctant to re-unite with Page. In interviews at the time, Plant expressed some derision at the guitarist's collaboration with Coverdale. Rumours emerged that Coverdale and Page would be joined by John Paul Jones and Jason Bonham in a reformed Led Zeppelin, but this did not pan out.
After a series of concerts in Japan, sluggish tickets sales for a subsequent world tour resulted in the partnership being dissolved. Page subsequently teamed up with Plant for an "UnLedded" MTV project and Coverdale returned to Whitesnake.