Coworking

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Coworking space in Berlin

Coworking is a style of work that involves a shared working environment, often an office, and independent activity. Unlike in a typical office environment, those coworking are usually not employed by the same organization.[1] Typically it is attractive to work-at-home professionals, independent contractors, or people who travel frequently who end up working in relative isolation.[2] Coworking is also the social gathering of a group of people who are still working independently, but who share values,[3] and who are interested in the synergy that can happen from working with like-minded talented people in the same space.[4][5]

Coworking offers a solution to the problem of isolation that many freelancers experience while working at home, while at the same time letting them escape the distractions of home.[6][7]

Coworking is not only about the physical space, but about establishing the coworking community first. Its benefits can already be experienced outside of its spaces, and it is recommended to start with building a coworking community first before considering opening a Coworking space.[8] However, some coworking spaces don't build a community: they just get a part of an existing one by combining their opening with an event which attracts their target group.[9]

A lot of coworking communities are formed by organizing casual coworking events (e.g. "Jellies"[10][11]) that can take place in private living rooms or in public places such as suitable cafés, galleries or multi-functional spaces. During these events Coworkers can experience the benefits of Coworking and get to know each other which lowers the barriers to join a space later.[12]

History[edit]

Citizen Space in San Francisco, CA

In 2005 Brad Neuberg used "coworking" to describe a physical space which he originally called a "9 to 5 group".[13]

Neuberg organized a coworking site called the "Hat Factory" in San Francisco, a live-work loft that was home to three technology workers, and open to others during the day. Brad was also one of the founders of Citizen Space, the first "Work Only" coworking space. Now, coworking spaces exist worldwide, with over 700 locations in the United States alone.[14][15][16] In 2012, NextSpace, BLANKSACES, Link Coworking, WorkBar, CoCo, and 654 Croswell founded The League of Extraordinary Coworking Spaces.[17]

San Francisco continues to have a large presence in the coworking community, and is home to a growing number of coworking spaces including RocketSpace, Sandbox Suites, NextSpace, PARISOMA, HubSoMa, and Citizen Space.[18] Also in the bay area, Anca Mosoiu established Tech Liminal in 2009, a coworking space in Oakland.[19] in Miami new places have been opening their doors, among them is CityDesk. Coworking has also spread into many other metropolitan areas, with cities such as Portland, Oregon[20][21] and Wichita, Kansas[22] now offering several thriving coworking venues.

Several books have discussed the history, scope, and tenets of coworking, including: I'm Outta Here (October 2009) by Drew Jones, Todd Sundsted and Tony Bacigalupo;[23] Coworking: How Freelancers Escape the Coffee Shop Office (February 2011) by Angel Kwiatkowski and Beth Buczynski;,[24] Working in the UnOffice: A Guide to Coworking for Indie Workers, Small Businesses, and Nonprofits (August 2011) by Genevieve V. DeGuzman and Andrew I. Tang;[25] and "Coworking Space: A Potent Business Model for Plug 'n Play and Indie Workers" (February 2014) by Mathias Schuermann;.[26]

Some coworking spaces[27] were developed by nomadic Internet entrepreneurs seeking an alternative to working in coffeeshops and cafes, or to isolation in independent or home offices.[28][29] A 2007 survey showed that many employees worry about feeling isolated and losing human interaction if they were to telecommute. Roughly a third of both private and public-sector workers also reported that they didn’t want to stay at home during work.[30]

In Europe[edit]

Coworking space in Glasgow, UK
Zonaspace in Saint Petersburg, Russia

As of 2012, the UK is among the most responsive European country to the idea of collaborative working, with a special focus on London. The city leads the coworking market not only for the large number of coworking spaces it offers but also for the variety of spaces that exist to fit the differing needs among start-ups, entrepreneurs and freelancers.[31] In March 2012 Google along with several local partners opened a coworking space in the heart of East London. Campus London is located in Tech City and helps multiple start-ups to grow under the same roof, by mentoring them and giving them the chance to learn more through the events that run everyday.[32]

In June 2013 the UK Government announced it would be applying coworking principles to a new pilot scheme for its 'One Public Sector Estate' strategy covering 12 local authorities in England which will encourage councils to work with central government departments and other bodies so that staff share buildings. This will enable the authorities to encourage collaboration as well as re-use or release property and land deemed surplus to requirements, cutting spending and freeing up land for local development.[33]

Coworking is also becoming more common in continental Europe, with the startup metropolis Berlin being a major booster for this development. Several diverse offers can be found in the city, such as betahaus, House of Clouds, co.up, raumstation, United Urbanites and many more.[34]

This kind of working environment is not exclusive to big cities. Also smaller urban areas with many young and creative people and especially university cities may offer coworking spaces, with Cowork Greifswald in Germany being one example. Cooperations between coworking spaces and academic environments are focused.[35]

Another example of the coworking trend is in Scotland, where the Government has introduced legislation to bring business back into the city and town centres. The Unoccupied Properties Bill encourages business owners to rent unused office space again. Measures to reduce rates reliefs on empty commercial properties provides further incentives for property owners to become 'informal landlords' to coworkers.[36]

Demographics[edit]

La Maquinita Co - Cowork Argentina

A 2011 survey found most coworkers are currently in their late twenties to late thirties, with an average age of 34 years. Two-thirds are men, one third are women. Four in five coworkers started their career with a university education. The majority of coworkers work in creative industries or new media. Slightly more than half of all coworkers are freelancers.[1] However, the share of salaried employees increases since larger companies start to experiment with coworking, especially in the U.S., where 35 percent work as salaried employees. A small-scale, non-representative study[37][38] at Betahaus Berlin found that the large majority of Betahaus users was freelancing or just founding a company, and that the workforce there consisted of a diverse, heterogeneous group regarding income (below €1.800 to over €5.000), age (22–47 years) and profession (design, media, mechatronics…). Furthermore, the study found that while just about 40 per cent of respondents have insurance comparable to local employees (i.e. health insurance, pension plan and at least one more relevant insurance), more than half feels sufficiently financially and socially secure.

Misconceptions[edit]

Many misconceptions abound about what coworking encompasses and how it distinguishes itself from business accelerators, incubators and executive suites.[39] These spaces do not seem to fit into the coworking model because they often miss the social, collaborative, and informal[30] aspects of the process. In coworking, management practices are closer to that of a cooperative, including a focus on community[40] rather than profit.[41] Many of the coworking participants are also participants in an unconference like BarCamp[42] and other related open-source participatory technology events.[30][43][44]

See also[edit]

References[edit]

  1. ^ a b Foertsch, Carsten (2011-01-13), The Coworker's Profile http://www.deskmag.com/en/the-coworkers-global-coworking-survey-168
  2. ^ Butler, Kiera (2008-01-01), "Works Well With Others", Mother Jones (Mother Jones (magazine)) 
  3. ^ DeBare, Ilana (2008-02-19), "Shared work spaces a wave of the future", San Francisco Chronicle (San Francisco Chronicle) 
  4. ^ Miller, Kerry (2007-02-26), "Where the Coffee Shop Meets the Cubicle", Business Week (BusinessWeek) 
  5. ^ Farby, Julie (2007-03-13), "The Hive Hopes To Revolutionize Traditional Office Space By Creating Coworking Space", All Headline News 
  6. ^ LeClaire, Jennifer. Collective Turf Coworking Set to Open in Urbana. Office Space News. April 13th, 2009.
  7. ^ DeGuzman, Genevieve and Tang, Andrew Working in the UnOffice: A Guide to Coworking for Indie Workers, Small Businesses, and Nonprofits. Night Owls Press. 28 August 2011.
  8. ^ How to start a Coworking Space http://coworking.pbworks.com/Space-Catalyst:-Getting-Started
  9. ^ How successful Coworking Spaces create their business http://www.deskmag.com/en/how-a-coworking-space-succeeds
  10. ^ Work at Jelly http://www.workatjelly.com
  11. ^ TheWorks Coworking and Jellies http://www.theworks.cz/
  12. ^ ShareDesk Community (2012-06-25), Reasons to join Collaborative Workplaces http://www.sharedesk.net/blog/2013/06/4-reasons-to-join-collaborative-workplaces/
  13. ^ [1]
  14. ^ [Coworking Directory http://wiki.coworking.com/Directory]
  15. ^ Sinclair, Cameron (2009-04-09). "Hub Culture Global Coworking Spaces". Huffington Post. |
  16. ^ [The Economist http://www.economist.com/node/21542190?fsrc=scn/fb/wl/ar/anotheralternativetotheoffice]
  17. ^ CHANG, JEROME. "2 + 2 = 5 (LEXC & Coworking)". WorkDesign Magazine. Retrieved 29 May 2013. 
  18. ^ Tom Abate, "Shared work spaces new resource for solo worker", "SF Chronicle", June 4, 2010
  19. ^ Woodall, Angela (October 15, 2012). "Hometown Hero: Anca Mosoiu, founder of Oakland's Tech Liminal". The Oakland Tribune. Retrieved October 16, 2012. 
  20. ^ McEwan, Bob (April 11, 2009). "Co-working: a room not of their own". The Oregonian. 
  21. ^ Dullroy, Joel (May 9, 2012). "Coworking in Portland". Deskmag.com. 
  22. ^ Carrie, Rengers (Nov 10, 2010). "Labor Party to open in Old Town for collaborative creative office space Read more here: http://blogs.kansas.com/haveyouheard/2010/11/10/labor-party-to-open-in-old-town-for-collaborative-creative-office-space/#storylink=cpy". The Wichita Eagle. 
  23. ^ Bacigalupo, Tony. "I'm Outta Here". 
  24. ^ Kwiatkowski, Angel. "Coworking: How Freelancers Escape the Coffee Shop Office". 
  25. ^ DeGuzman, Genevieve. "Working in the UnOffice: A Guide to Coworking for Indie Workers, Small Businesses, and Nonprofits". 
  26. ^ Schuermann, Mathias. "Coworking Space". 
  27. ^ 10 of the best coworking spaces in the UK http://www.creativeboom.co.uk/boom-basics/10-of-the-best-co-working-spaces-in-the-uk/
  28. ^ Fost, Dan (2007-03-11), "WHERE NEO-NOMADS' IDEAS PERCOLATE: New 'bedouins' transform a laptop, cell phone and coffeehouse into their office", San Francisco Chronicle (San Francisco Chronicle) 
  29. ^ Von Bergen, Jane (2007-08-19), "A Step Up From Working In PJ's" (– Scholar search), Philadelphia Inquirer [dead link]
  30. ^ a b c Reed, Brad (2007-10-23), "Coworking: the ultimate in teleworking flexibility", Network World 
  31. ^ [Coworking space London http://www.officeman.co.uk/Co-working-space-London.html "OfficeMan blog", Dec 11, 2012]
  32. ^ [Google Campus - London http://blog.loveoffices.com/2012/12/11/google-campus-london/ "LoveOffices blog", Dec 11, 2012]
  33. ^ Insight: UK Government announces details of One Public Sector Estate scheme
  34. ^ [Coworking spaces Berlin http://coworkingde.cloudcontrolled.com/berlin]
  35. ^ deskmag Will Coworking Spaces Be The New Classrooms?, 2013-01-30
  36. ^ [Coworking Scotland http://www.deskunion.co.uk/blog/2013/03/unoccupied-properties-bill-we-have-the-solution/ "Desk Union", Mar 21, 2013]
  37. ^ Bihr & Fahle (May 2010), Kurzstudie: Soziale Absicherung im Betahaus Berlin, Peter Bihr 
  38. ^ Bihr, Peter (2010-05-06), Study: Are Coworkers Poor?, Peter Bihr 
  39. ^ DeGuzman, Genevieve Five Big Myths About Coworking. Deskmag. 1 November 2011.
  40. ^ Fost, Dan (2008-02-20), "Inspiration Strikes Only a Desk Away", New York Times (The New York Times) 
  41. ^ Fost, Dan (2008-02-20), "They’re Working on Their Own, Just Side by Side", New York Times (The New York Times) 
  42. ^ Clark, Jessica (2007-10-01), "Coworkers of the World, Unite!", American Prospect (The American Prospect) 
  43. ^ Horowitz, Etan (2007-09-27), "Coworking can solve non-traditional office issues", Orlando Sentinel (Orlando Sentinel) 
  44. ^ Berve, Anette (2008-04-25), "In Search of Colleagues" (– Scholar search), The Argentimes [dead link]

External links[edit]