Coyote McCloud

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Coyote William McCloud (August 31, 1942 – April 6, 2011), born William Lehmann, was a popular radio disc jockey in Nashville, Tennessee. For over 30 years, he was a drive-time personality at several Nashville radio stations. He first became well known in the early 1970s on WMAK-AM, then a market-dominant rock and roll station, as host of its 7 p.m.–midnight program. He was called "legendary" among DJs.[1]

McCloud was one of the most controversial deejays of the late 1980s when he was the lead man on "The Zoo Crew" on Nashville's Y107 (WYHY). While enormously popular amongst his target demographic, his outlandish on-air personality drew the ire of many within the community as being a "bad influence" on teenagers. He was one of the subjects of a CBS 48 Hours documentary in 1992 about "shock radio". McCloud enjoyed his highest level of popularity while working for Y107, and had his own fan club.[2] He worked at the station for over 10 years, from 1984 to 1995. McCloud was featured frequently in Billboard.[3]

Radio career[edit]

Early in his career, he was an afternoon drive personality at WGOW-AM (owned by Ted Turner) in Chattanooga, using the name Bill Scott. In 1976, his recording of "Nitty Gritty Rock and Roll" was released as 45 rpm record on the Midland South label, distributed by RCA. The song included the catch-phrases he used as a nighttime deejay on WQXI "Quixie" in Atlanta.

Early in 1983 while hosting the morning show at Kix 104, McCloud was selected by Country Music Television network founders Glenn D. Daniels and co-founder G. Dean Daniels to be the first on-air "voice" of the network. When CMT (originally called "CMTV") launched on March 5, 1983, McCloud provided the first vocal announcement heard on the network under an animated "CMTV" logo with the words, "You're Watching CMTV...Country Music Television...in stereo." He remained the on-air "voice" of the network from 1983 through 1984.

McCloud also worked at Kix 104 (WWKX) in the early 1980s, Power Country 103 (WZPC) in the mid-1990s, and Oldies 96.3 (WMAK) in the early 2000s. Along with Cathy Martindale, he hosted Coyote & Cathy In The Morning on 96.3 (WMAK FM) and 97.1 WRQQ until late November 2006.

Where's the Beef?[edit]

In 1984, McCloud, also a sometime songwriter, wrote a song entitled "Where's the Beef?" as a promotion for Wendy's restaurants' famous advertising campaign featuring Clara Peller.[4]

Death[edit]

Coyote McCloud died of cirrhosis of the liver on April 6, 2011.[5][6] Coyote was preceded in death by his sons, William Scott Lehmann & Troy Allan Lehmann

References[edit]

  1. ^ Tom Parker Bowles, The Year of Eating Dangerously: A Global Adventure in Search of Culinary Extremes (Macmillan, 2008) ISBN 978-0-312-53103-4 p. 134. Found at Google books. Accessed November 8, 2010.
  2. ^ Lee Dorman, Nashville Broadcasting: Images of America (Arcadia Publishing, 2009) ISBN 978-0-7385-6829-4 pp. 59-61. Found at Google books. Accessed November 8, 2010.
  3. ^ See, Billboard March 6, 1982, p. 19 at Google Books and November 29, 1982, p. 14 at Google Books. Accessed November 8, 2010.
  4. ^ Bob Batchelor and Scott Stoddart, The 1980s: American popular culture through history (Greenwood Publishing Group, 2007) ISBN 978-0-313-33000-1 p. 48. Found at Google Books. Accessed November 8, 2010.
  5. ^ Radio Veteran Coyote McCloud Dies, Robert K. Oermann, Music Row, April 7, 2011
  6. ^ Iconic Music City DJ Coyote McCloud dies, The Tennessean, April 6, 2011