Crabbie's

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Crabbies
Type Ginger beer
Manufacturer John Crabbie & Company
Distributor

St. Killian (USA)
Halewood International Limited (UK, AU)

Bruce Ashley Group (CAN)[1]
Country of origin Edinburgh, Scotland
Introduced 2009
Alcohol by volume 4.8%
Colour golden yellow
Flavour Ginger beer with a spicy sparkling flavor
Variants

Spiced Orange
Strawberry & Lime

Scottish Raspberry
Website Crabbies UK
Bottle of Crabbies

Crabbie's Ginger Beer is a sparkling Ginger Beer produced by John Crabbie & Company in Edinburgh, Scotland since 2009.

Background[edit]

The ginger beer was created by a Scottish merchant named John Crabbie. Crabbie first imported ginger to make the beverage from the Far East into the port of Leith, Edinburgh in 1801.[2] The method use by Crabbie is still used today. Crabbie's is alcoholic (4.8%) and fermented ginger and steeped for up to eight weeks. The Ginger beer has a spiced flavor and a sparkling flavor similar to a carbonated beverage. Crabbie’s is typically chilled over ice with a slice of lemon or lime.[2][3][4]

Distribution[edit]

Crabbies advertisement on a bus in the UK

Since 2011 Crabbies has been distributed in Australia through Woolworths Liquor, Beer Wine Spirits and Dan Murphy's grocery stores. In 2012. Crabbies began distribution in the United States through St. Killian company[2]

Variations[edit]

In the UK, Crabbies is available in flavors such as spiced orange, strawberry & lime, and Scottish raspberry. Outside of the UK, variations might be found in specialty shops.

Sponsorship[edit]

Main article: Grand National

Crabbies is the official sponsors of the Grand National Festival. The Grand National is a National Hunt horse race held annually at Aintree Racecourse in Liverpool, England. First run officially in 1839, it is a handicap steeplechase over 4 miles 3½ furlongs (7,141m) with horses jumping 30 fences over two circuits.[5] The next Grand National will be held on 5 April 2014.[6][7]

Scottish football club Hibernian has also been sponsored by Crabbies.[8][9]

References[edit]

  1. ^ Crummy, Martin (6 June 2012). "Crabbie’s drives global expansion". The drink business. Retrieved 24 November 2013. 
  2. ^ a b c Bassett, Win (November 15, 2012). "Crabbie’s, The Original Alcoholic Ginger Beer, Debuts in United States". All About Beer Magazine. Retrieved 24 November 2013. 
  3. ^ Danze, Tina (6 August 2013). "Beer Buzz: Crabbie’s Original Alcoholic Ginger Beer". Dallas News. Retrieved 24 November 2013. 
  4. ^ Knowlton, Andrew (January 22, 2013). "A Bottle in Front of Me Crabbie's". BON APPÉTIT. Retrieved 24 November 2013. 
  5. ^ British Racing and Racecourses (ISBN 978-0950139722) by Marion Rose Halpenny – Page 167
  6. ^ aintree.co.uk
  7. ^ "Grand National to be sponsored by Crabbie's ginger beer". BBC News. BBC. 28 August 2013. Retrieved 24 November 2013. 
  8. ^ "< back Crabbie’s announced as official sponsor of Hibernian FC". Crabbies Sponsers FC. Crabbies. Retrieved 24 November 2013. 
  9. ^ "Hibs unveil three-year deal with Crabbie's". www.scotsman.com (Johnston Publishing). 29 March 2011. Retrieved 7 December 2013. 

External links[edit]