Crabbie's

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Crabbies
Type Ginger beer
Manufacturer John Crabbie & Company
Distributor

St. Killian (USA)
Halewood International Limited (UK, AU)

Bruce Ashley Group (CAN)[1]
Country of origin Edinburgh, Scotland
Introduced 2009
Alcohol by volume 4.8%
Colour golden yellow
Flavour Ginger beer with a spicy sparkling flavor
Variants

Spiced Orange
Strawberry & Lime

Scottish Raspberry
Website Crabbies UK
Bottle of Crabbies

Crabbie's Ginger Beer is a sparkling Ginger Beer produced by Halewood International.

Background[edit]

The ginger beer was created by a Scottish merchant named John Crabbie. Crabbie first imported ginger to make the beverage from the Far East into the port of Leith, Edinburgh in 1801.[2] The method used by Crabbie is still used today. The original John Crabbie company went into liquidation in 1848 and its assets were acquired by fellow Leith distiller Macdonald & Muir.[3] Macdonald & Muir acquired the Glenmorangie Distillery in 1918 renaming itself The Glenmorangie Company in 1996. In 2007, it sold the brand to the present owners, Halewood International.[4] Crabbie's is alcoholic (4.8%) and fermented ginger and steeped for up to eight weeks. The Ginger beer has a spiced flavour and a sparkling flavour similar to a carbonated beverage. Crabbie’s is typically chilled over ice with a slice of lemon or lime.[2][5][6]

Distribution[edit]

Crabbies advertisement on a bus in the UK

Since 2011 Crabbie's has been distributed in Australia through Woolworths Liquor, Beer Wine Spirits and Dan Murphy's grocery stores. In 2012. Crabbie's began distribution in the United States through St. Killian company[2]

Variations[edit]

In the UK, Crabbie's is available in flavours such as spiced orange, strawberry & lime, and Scottish raspberry. Outside of the UK, variations might be found in speciality shops.

Sponsorship[edit]

Main article: Grand National

Crabbie's is the official sponsor of the Grand National Festival.

Scottish football club Hibernian has also been sponsored by Crabbie's.[7][8]

References[edit]

  1. ^ Crummy, Martin (6 June 2012). "Crabbie’s drives global expansion". The drink business. Retrieved 24 November 2013. 
  2. ^ a b c Bassett, Win (November 15, 2012). "Crabbie’s, The Original Alcoholic Ginger Beer, Debuts in United States". All About Beer Magazine. Retrieved 24 November 2013. 
  3. ^ http://www.brewsnews.com.au/2011/10/crabbies-ginger-beer/
  4. ^ http://www.harpers.co.uk/wine/halewood-international-buys-crabbies/303450.article
  5. ^ Danze, Tina (6 August 2013). "Beer Buzz: Crabbie’s Original Alcoholic Ginger Beer". Dallas News. Retrieved 24 November 2013. 
  6. ^ Knowlton, Andrew (January 22, 2013). "A Bottle in Front of Me Crabbie's". BON APPÉTIT. Retrieved 24 November 2013. 
  7. ^ "< back Crabbie’s announced as official sponsor of Hibernian FC". Crabbies Sponsers FC. Crabbies. Retrieved 24 November 2013. 
  8. ^ "Hibs unveil three-year deal with Crabbie's". www.scotsman.com (Johnston Publishing). 29 March 2011. Retrieved 7 December 2013. 

External links[edit]