Crabtree & Evelyn
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Crabtree & Evelyn / / is an American retailer of body and home products with stores globally. According to its website, Crabtree & Evelyn uses over 160 “natural botanical ingredients” in its skin care products. It is wholly owned by Khuan Choo International Limited, as of July 2012.
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Crabtree & Evelyn was founded in 1972 by Cyrus Harvey. The name Crabtree & Evelyn was inspired by John Evelyn, a 17th century botanist, and the English Crabapple tree, known for its beauty and use in home apothecary. Initially a small, family run business, the first store specialised in fine soaps sourced from around the world.
One man’s passion for travel coupled with an inherent desire for natural products, set the foundation for creating an international brand renowned the world over for its fragrances, body care products, fine foods and beautifully packaged gifts.
Cyrus collected soaps and lotions made by small manufacturers around the world. What started as a vocation soon became a strong business proposition with customers delighting in the interesting and unique products available. From this one small shop selling an eclectic collection of fine soaps, Crabtree & Evelyn now has a strong retail presence in more than 65 countries including over 200 wholly owned branded retail stores.
Creating the Crabtree & Evelyn brand was borne out of Cyrus’ passion but he drew his inspiration from the life of John Evelyn, who was one of the first naturalists and conservationists and a visionary of his time. It was Evelyn’s personal motto ‘explore everything, keep the best’ that resonated with Cyrus and remains at the heart of the brand today.
Meal Soaps were the first products to be launched under the Crabtree & Evelyn brand and these have evolved over the years into a range of Heritage soaps which are still available today. These conditioning and rich-lathering soaps feature unique fragrance combinations from Crabapple & Mulberry to Black Sea Mud & Seaweed. From here the product portfolio expanded to include English Flower Waters and Toilet Waters, Bath Gels and Men’s Colognes to enhance everyday rituals.
Long before the ‘natural’ and ‘wellness’ movements became popular, Crabtree & Evelyn was producing ranges featuring fruit, flower and plant essences. The use of natural ingredients continued with the introduction of preserves, biscuits, teas and confectionery and Crabtree & Evelyn became known for its gourmet products in beautiful, botanically inspired packaging. The company continues to draw on its rich heritage and knowledge of plants and botanicals whilst embracing new discoveries.
Today the Crabtree & Evelyn product range comprises fragrances, bath and shower gels, soaps, home spa products, body lotions, hand creams and home fragrance. The ethos of the company remains, seeking out the most beneficial ingredients inspired by nature to create a range of products which make a world of difference. A blend of the very best of nature and science coupled with tradition and innovation.
Hand care includes 6 main products:
- Hand creams
- Hand washes
- Antibacterial hand gels
- 60 seconds fix for hands
- Nail Care
Fragrances includes 4 products:
- Eau du Toilette
- Eau du Parfum
- Body Mist
- Flower Waters
Bath & Body include 4 categories:
- Bath and Shower
- Bath and Shower Gels
- Shampoo and Conditioners
- Salts, soaks, and Oil
- Body Care
- Lotions and Creams
- Foot Care
- Skin Care
- Lip Care
- 500 mL Family sizes
At home includes:
- Living Spaces
- Closet and Drawers
Men’s Line includes:
- Shave Cream and Soap
- Post Shave
- Body Cleansers
- Shave brushes and kits
Crabtree & Evelyn also categorize their products into different collections. To this day, they have 31 collections in total.That includes:
- Aloe Vera
- Avocado, Olive & Basil
- Caribbean Island Wild Flowers
- Citron, Honey & Coriander
- Crabtree & Evelyn Shave
- English Honey and Peach Blossom
- Evelyn Rose ®
- Heritage Collection
- Heritage Soaps
- Himalayan Blue
- Jojoba Oil
- La Source
- Night Garden
- Pear and Pink Magnolia
- Pomegranate, Argan & Grapeseed
- Somerset Meadow®
- Summer Hill®
- Tarocco Orange, Eucalyptus & Sage
- Verbena and Lavender de Provence
- West Indian Lime
Among all the collections, Evelyn Rose® is the classic signature scent of Crabtree & Evelyn. It was made from a single rose that took many years to recreate and perfect. The La Source line is the company’s best selling line. This collection was introduced in 2012 and includes a wide variety of products. Their body lotion and hand therapy are one of the most popular products in the store; a bottle of this lotion is sold by every minute.
On July 1, 2009, Crabtree & Evelyn's US operations filed for Chapter 11 bankruptcy protection. That month, the company had closed more than 30 stores domestically due to an inability to re-negotiate leases with the stores. The employees of those closed stores were terminated, but received compensation. When 2010 began, the company had recovered from bankruptcy.
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