Cracklin' Oat Bran

Cracklin' Oat Bran is a breakfast cereal introduced in 1977 by Kellogg's. The cereal is made of oat bran flavored with cinnamon and nutmeg, and held together by brown sugar in the form of a Squared Zero. The cereal is a good source of dietary fiber, as its first two ingredients are whole oats and wheat bran, but it contains a significant amount of saturated fat due to the use of palm oil. The palm oil used in the cereal is modified slightly to suggest more of a sugary flavor than normal palm oil.

The recipe for Cracklin' Oat Bran underwent a major change in 1989, when consumer health advocates pushed for Kellogg's to remove coconut oil, which is 92% saturated fat, from the cereal. One serving of Cracklin' Oat Bran contains 39.3 grams of carbohydrates, 17.6 grams of sugar, 6 grams of dietary fiber, 4.4 grams of protein, 3.4 grams of saturated fat, 0.1 grams of trans fat, and 200 calories.

For a number of years, the front of the box said "More, please".

External links

• Cracklin' Oat Bran page on Kellogg's Web site
• Nutritional information
• Oat bran recipes
• Time article about removal of coconut oil in in 1989.