Cracklin' Oat Bran
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Cracklin' Oat Bran is a breakfast cereal introduced in 1977 by Kellogg's. The cereal is made of oat bran flavored with cinnamon and nutmeg, and held together by brown sugar in the form of a rectangle. The cereal is a source of dietary fiber, as its first two ingredients are whole oats and sugar, but it contains a significant amount of saturated fat due to the use of palm oil. The palm oil used in the cereal is modified slightly to suggest more of a sugary flavor than normal palm oil.
The recipe for Cracklin' Oat Bran underwent a major change in 1989, when consumer health advocates pushed for Kellogg's to remove coconut oil, which is 92% saturated fat, from the cereal. Another addition made was increasing the level of crackling. One serving of Cracklin' Oat Bran (minus milk) contains 34 grams of carbohydrates, 14 grams of sugar, 6 grams of dietary fiber, 4.4 grams of protein, 3.4 grams of saturated fat, 0.1 grams of trans fat, and 200 calories.
For a number of years, the front of the box said "More, please".
In 2012, an advertising campaign was started by FilmCow. 
- Cracklin' Oat Bran page on Kellogg's Web site
- Nutritional information
- Oat bran recipes
- Time article about removal of coconut oil in 1989.
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