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Cracklin' Oat Bran is a breakfast cereal introduced in 1977 by Kellogg's. The cereal is made of oat bran flavored with cinnamon and nutmeg, and held together by brown sugar in the form of a rectangle. The cereal is a source of dietary fiber, as its first two ingredients are whole oats and wheat bran, but it contains a significant amount of saturated fat due to the use of palm oil. The palm oil used in the cereal is modified slightly to suggest more of a sugary flavor than normal palm oil.
The recipe for Cracklin' Oat Bran underwent a major change in 1989, when consumer health advocates pushed for Kellogg's to remove coconut oil, which is 92% saturated fat, from the cereal. One serving of Cracklin' Oat Bran (minus milk) contains 39.3 grams of carbohydrates, 17.6 grams of sugar, 6 grams of dietary fiber, 4.4 grams of protein, 3.4 grams of saturated fat, 0.1 grams of trans fat, and 200 calories.
For a number of years, the front of the box said "More, please".