Craig Sams

From Wikipedia, the free encyclopedia
Jump to: navigation, search

Craig Sams (born 17 July 1944)[1] is a UK-based baker, grocer, chocolatier, columnist and author.


Early life and education[edit]

Craig Sams was born in Nebraska. He graduated from Wharton Business School in 1966.[2]


In October 1966, Sams went to England with plans to open a macrobiotic restaurant. He opened Seed, a macrobiotic restaurant in Paddington with his brother Greg Sams in 1968. The Sams brothers opened a specialised macrobiotic natural food shop, Ceres Grain, the following year. He and his brother Greg and their father Ken edited and published 'Seed, the Journal of Organic Living' 1971-1977.[3] In 1970 Greg and Craig set up Harmony Foods, which eventually became known as Whole Earth Foods.

In 1991, with his partner Josephine Fairley, he founded Green & Black's chocolate. Green & Black's was sold to Cadbury in 2005.[2] Cadbury was acquired by Kraft Foods in 2010. He continues in the honorary role of President and advisor.[citation needed]

He writes a monthly column in the Organic Products section of Natural Products News

From 1990 until 2001 he was Hon. Treasurer of the Soil Association, the British organic food and farming charity. From 2001 to 2007 he was Chairman. From 2007-2009 he was Chairman of Soil Association Certification Ltd, the charity's inspection and certification subsidiary and continues to serve as a board member. He is co-founder and director of Carbon Gold Ltd, a biochar project and production company that converts woody biomass into charcoal that is used as a soil amendment and as a climate mitigation technology.

Marriage and children[edit]

Craig has two children, Rima and Karim. He has been married to Josephine Fairley since 1991. They live in Hastings, East Sussex.

Karim has three children; Saba, Roxy and Jay. Rima has a son named Mars


  • About Macrobiotics (Thorson's 1972)
  • The Macrobiotic Brown Rice Cookbook (Healing Arts Press 1994)
  • The Little Food Book: You Are What You Eat (Alastair Sawday Publishing 2004)
  • Sweet Dreams – The Story of Green & Black’s (with Josephine Fairley, Random House 2008)


  1. ^ "Birthdays". The Guardian (Guardian Media). 17 July 2014. p. 33. 
  2. ^ a b Dolce, Joe (August 2008). "Mister Cool". Gourmet. 
  3. ^ Jeffries, Stuart (2005-05-16). "I should cocoa". The Guardian. 

External links[edit]