Cravendale
Cravendale is a brand of milk produced by Arla Foods.
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[edit] Product Characteristics
Cravendale milk is filtered before high temperature pasteurization to remove pathogens. This process gives the product an extended shelf life (ESL) for which a premium is sometimes charged. [1] Cravendale milk is accredited by the British Dental Health Foundation as a healthy drink for teeth.[2]
[edit] Marketing Campaigns
Cravendale milk is marketed in distinctive opaque plastic packaging, and also comes in 1 liter cartons.
In 2007 Cravendale launched a UK TV campaign featuring Pirate, Cyclist and Cow, created by Wieden + Kennedy and animated by Pic Pic Andre.[3]
In 2008 Cravendale relaunched the Milk Matters website, which was created in Adobe Flash with the Box2D physics engine.
For 2008's International Talk Like a Pirate Day Cravendale created an iPhone application which included a pirate sentence creator, as well as a pirate radio that played tracks such as 'Seagulls & Alcohol' by Oa-Seas and 'Arrgh You Lonesome Tonight' by Elvis Presley.[4]
In 2011 Cravendale launched a new TV campaign called Cats with Thumbs featuring Bertram Thumbcat as its main protagonist and Tim Curry as the narrator. The commercial was voted as the number 1 funniest commercial on the TV countdown special TBS's Funniest Commercials of the Year 2011. Some argue that the campaign lacks originality, borrowing too heavily from comedian Eddie Izzard's stand-up routines.
[edit] See also
[edit] References
[edit] External links
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