Creamy snuff is a paste consisting of tobacco, clove oil, glycerin, spearmint, menthol, and camphor, and sold in a toothpaste tube. It is marketed mainly to women in India, and is known by the brand names IPCO (made by Asha Industries). According to the U.S NIH-sponsored Smokeless Tobacco Fact Sheet, it is marketed as a dentifrice. The same factsheet also mentions that it is "often used to clean teeth. The manufacturer recommends letting the paste linger in your mouth before rinsing." It is packaged in tubes similar to those used for toothpaste. The product is addictive. A similar product, known as gul or gadakhu, is made with tobacco powder and molasses, and used mainly by women in Central and South Asia as a dentifrice.
- "Smokeless Tobacco Fact Sheets". 3rd International Conference on Smokeless Tobacco. 2002. Retrieved 2008-11-08.
- Sivaramakrishnan, V.M. (2001). Tobacco and Areca Nut. Orient Blackswan. p. 17. ISBN 978-81-250-2013-4. Retrieved 2008-11-08.
- Smokeless Tobacco Or Health. DIANE Publishing. 1993. p. 62. ISBN 978-0-7881-2067-1. Retrieved 2008-11-08.