The Creative Future (formerly known as Creative America) is an advocacy group led by a coalition of American entertainment organizations with a goal of combating content theft (commonly called piracy) and protecting the benefits of American intellectual property protections. The organization endorsed the Stop Online Piracy Act and the PROTECT IP Act.
The launch of Creative America was first announced on July 6, 2011 with the goal of preventing violations of intellectual property rights in the United States. In October of 2011, the group launched a national campaign to educate the public about content theft, and to draw support for the Protect IP Act. In response to blackout protests against SOPA and PIPA, the group purchased radio, print, billboard, and television ads in support of the legislation. A series of pro-SOPA/PIPA emails sent by Creative America shared close similarities with anti-SOPA/PIPA emails sent by Public Knowledge, leading some to conclude that Creative America had plagiarized their opponent's emails with only superficial changes.
Creative America refers to itself as a grassroots movement. However, it has been alternatively described as astroturfing, given the support of labor groups SAG-AFTRA, IATSE, and the Directors Guild of America and entertainment giants including CBS Corporation, NBCUniversal, The Walt Disney Company, Sony Pictures Entertainment, Viacom, and Time Warner.
- WORTHAM, JENNA (January 18, 2012). "With Twitter, Blackouts and Demonstrations, Web Flexes Its Muscle". The New York Times. Retrieved 20 January 2012.
- "New Coalition Creative America Created to Fight Content Theft". The Hollywood Reporter. Retrieved 20 January 2012.
- "Creative America on Vimeo". January 20, 2012. Retrieved 26 January 2012.
- "Entertainment Community Announces Grassroots Organization to Fight Content Theft" (PDF). Screen Actors Guild. 6 July 2011. Retrieved 6 Feb 2015.
- Richard Verrier (18 Oct 2011). "Hollywood unions, networks and studios mount anti-piracy offensive". LA Times. Retrieved 6 Feb 2015.
- "Creative America Launches Nationwide Campaign to Protect American Creativity & Jobs". Directors Guild of America. 18 Oct 2011. Retrieved 6 Feb 2015.
- Nate Anderson (18 Jan 2012). "Hollywood fights Internet protests with… TV ad, billboard, radio spot". Ars Technica. Retrieved 6 Feb 2015.
- Timothy B. Lee (10 Jan 2012). "Is a pro-PIPA lobbying group guilty of e-mail “content theft?”". Ars Technica. Retrieved 6 Jan 2015.
- Mike Masnick (10 Jan 2012). "CreativeAmerica Copies Content To Support Anti-Copying Bills". Tech Dirt. Retrieved 6 Feb 2015.
- Ted Johnson (18 Feb 2014). "Industry Coalition Rebrands As CreativeFuture to Mobilize Against Online Piracy". Variety. Retrieved 6 Feb 2015.
- Tony Maglio (18 Feb 2014). "Creative America Rebranded as CreativeFuture; Ruth Vitale Named Executive Director". The Wrap. Retrieved 6 Feb 2015.
- Masnik, Mike. "RIAA Totally Out Of Touch: Lashes Out At Google, Wikipedia And Everyone Who Protested SOPA/PIPA". TechDirt. Retrieved 12 February 2012.
- "About Creative America". Creative America Campaign Inc. Retrieved 7 December 2012.