Creative Loafing (Atlanta)

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Creative Loafing
Type Alternative weekly
Format Tabloid
Owner CL Inc.
Publisher Sharry Smith
Founded 1972
Headquarters 231 18th St., Ste. 8150
Atlanta, Ga. 30363
 United States
Circulation 80,000 [1]
Official website clatl.com

Creative Loafing is a U.S. city newsweekly serving the Atlanta metropolitan area covering local news, politics, arts, entertainment, food, music and events. Its weekly print circulation is 80,000, and its cumulative readership in print and through the website clatl.com over a four-week period is 590,742 according to The Media Audit survey from April - June 2011. It is Atlanta's largest-circulation newspaper and, since the Atlanta Journal-Constitution's 2010 move to the suburbs, bills itself as "Atlanta's Only Hometown Newspaper."

Founded in 1972, it is owned by Atalaya Capital Management Inc., which also publishes the Chicago Reader, and the Washington City Paper. Local editions of Creative Loafing in Charlotte, N.C., Tampa, Fla., and Sarasota, Fla., were sold in October 2011 to Nashville, Tenn.-based SouthComm Inc. Before September 2006, the Tampa and Sarasota editions were published under the name Weekly Planet. CL, Inc. acquired the Chicago Reader and the Washington City Paper in 2007.

Creative Loafing’s publisher is Sharry Smith, a 20-plus year veteran of the newspaper, where she held ad director and publisher positions at the Tampa paper. Its editor until 2011 was Mara Shalhoup, a former crime writer for the Macon Telegraph. Her first book, BMF: The Rise and Fall of Big Meech and the Black Mafia Family, based on her 2006 CL series about the national cocaine and hip-hop syndicate, was published in March 2010 by St. Martin's Press.

After Shalhoup's March 2011 departure to become editor of the Chicago Reader, Atlanta editors Besha Rodell and Debbie Michaud shared Editorial leadership duties.

CL Atlanta's current editor is Eric Celeste. Celeste has worked more than two decades editing and writing for daily, weekly, and monthly news organizations, and had his beginnings in the altweekly publishing space as founder of an altweekly in Dallas called The Met. Celeste was also the associate editor of the altweekly Dallas Observer, where he wrote a weekly media column that netted him an Association of Alternative Newsmedia award for media criticism and reporting in 2005.

His other career highlights include a stint as editor of Spirit, the Southwest Airlines magazine, and as senior editor of American Way, the in-flight magazine for American Airlines. He was managing editor for D, the city magazine of Dallas, where he blogged and wrote features covering city and lifestyle issues. In 2008, he was a City and Regional Magazine Association finalist for a story he did on the Trinity River Project.

A former features editor of the Fort Worth Star-Telegram, Celeste won praise for “In Memory of Rainman,” the tragic tale of a Texas environmental activist who crusaded against an international company for arsenic contamination.

Celeste was most recently president of 3 Treatments Media, a company he founded that specializes in developing and sharing clients' stories to both internal and external audiences.

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