Creeping normality refers to the way a major change can be accepted as the normal situation if it happens slowly, in unnoticed increments, when it would be regarded as objectionable if it took place in a single step or short period. Examples would be a change in job responsibilities or a change in a medical condition.
American scientist and Pulitzer Prize-winning author Jared Diamond has invoked the concept (as well as that of landscape amnesia) in attempting to explain why in the course of long-term environmental degradation, Easter Island natives would, seemingly irrationally, chop down the last tree:
- Shifting baseline
- Boiling frog – creeping normality metaphor
- Camel's nose – creeping normality metaphor
- Moving the goalposts
- Overton window
- Slippery slope – an argument, sometimes fallacious
- Salami tactics
- McClellan, Bill (2013-10-27). "Normality creeping on". St. Louis Post-Dispatch. Retrieved 2014-08-03.
Creeping normality is a term Jared Diamond used to describe the way major changes can seem normal if they happen slowly. This explains how things that a society might have found completely objectionable at one time can later appear to be quite ordinary.
- Diamond, Jared (1995-08-01). "Easter's End". Discover magazine. Retrieved 2014-08-03.
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