Creme Egg Twisted

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Creme Egg Twisted
A Creme Egg Twisted split

The Cadbury Creme Egg Twisted is a chocolate bar produced by Cadbury UK in the United Kingdom. It is a milk chocolate bar with a filling of Cadbury Creme Egg fondant. Introduced in 2008, it was a result of Cadbury researching that customers wanted the Creme Egg to be available all year, mainly for the fondant center rather than the egg shape.[1] Previously, the fondant Creme Egg center was available as a filling in the Cadbury Dairy Milk line, but that has since then been phased out with the Creme Egg Twisted replacing it.

During 2011, the bar was introduced to Australia, but was pulled from stores several months later due to low popularity.

The bar was recently introduced in Canada and New Zealand.

Advertising[edit]

In May 2008, an advertisement screened on ITV and Channel 4 in the United Kingdom, featured in various ways a creme egg being melted while still in its wrapper (there were various versions of the commercial), only to mutate into a Twisted while yelling "Goo!" at random intervals, before repeating the word again when the advert finishes.

Types[edit]

Creme Egg Twisted

• Milk chocolate with a soft fondant Creme Egg centre

• Launched 2007, discontinued 2012, secretly relaunched 2013 and discontinued again.

• Currently discontinued

Creme Egg Twisted Minis

• A small chocolate parcel with a soft fondant Creme Egg filling

• Launched 2009

• Currently available, exclusive to Cadbury Heroes.

What Happened?[edit]

Sadly, Cadbury decided to discontinue the Creme Egg Twisted to make room for other new chocolate bars. The Creme Egg Twisted proved the least popular Cadbury bar on sale and reduced Creme Egg sales at Easter time. Many Creme Egg fans have been saddened by the disappearance of this bar and have been nagging Cadbury to bring it back.

See also[edit]

References[edit]

  1. ^ "Cadbury launches Creme Egg Twisted". United Kingdom: Cadbury. Retrieved 2010-11-28. 

External links[edit]