Cresta (soft drink)

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Cresta was a frothy fruit-flavoured drink produced in the United Kingdom from the early 1970s through to around 2007. It originally came in four different flavours: strawberry, lemon & lime, pineapple and orange;[1] blackcurrant was added later.[2]

Advertising campaign[edit]

Cresta is widely remembered for its 1970s advertising campaign led by a cartoon polar bear (also called Cresta) sporting sunglasses whose attempts at looking suavely cool would be overwhelmed by bouts of uncontrolled enthusiasm when drinking Cresta. The bear's widely quoted catch phrase "It's frothy man!" summed up the difference between Cresta and more traditionally fizzy soft drinks.[3] Dialogues would include bouts of chicken noises and occasionally cries of Rimsky Korsakov when inspired by swigging the drink.[4] This campaign was created by John Webster of Boase Massimi Pollitt, who also invented the Smash (instant mashed potato) advertisments featuring robotic aliens and the Honey Monster in Sugar Puffs campaigns.[5][6]

Cultural references[edit]

Cresta is mentioned, more than once, in the song The Unfortunate Gwatkin by the band Half Man Half Biscuit on their 2014 album Urge For Offal.

References[edit]