Cringe comedy is a specific genre of comedy in which the intent is to make the viewer uncomfortable rather than laugh. Often a cringe comedy will have an air of mockumentary and revolve around a serious setting, such as a workplace, to lend the comedy a sense of reality. The protagonists are typically egoists and overstepping the boundaries of political correctness and break social norms. Then the comedy will attack the protagonist by not letting them become aware self-centered view, or by making them oblivious to the ego-deflation that the comedy deals them. Sometimes however an unlikeable protagonist may not suffer any consequences, which violates our moral expectations, and also make the audience cringe. 
Popular examples of television programmes that employ this genre of comedy were The Office and Mr Bean.