Crispix

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Crispix box cover

Crispix (or Crispix Krispies in Canada) is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.[1] Honey Flavored Crispix have been sold twice in the UK, and twice have they been discontinued.

Its box touts its unique composition of "Crispy rice on one side, crunchy corn on the other."[2] The cereal itself is in a hexagon shape. The two sides are made in a lattice pattern and connected only at the edges; the center is open. Crispix is kosher/parve.

Australia formerly had a honey version, and currently has a chocolate version known as Coco Pops Chex. [3]

Cinnamon Crunch Crispix[edit]

A variation of original Crispix introduced in late 2001 known as Cinnamon Crunch Crispix was described by Kellogg's as a "[c]rispy corn and rice cereal with a cinnamon taste." Its box boasted its unique composition, of "Corn on One Side, Rice on the Other". Cinnamon Crunch Crispix joined a number of cereals discontinued by Kellogg's after disappointing sales.[citation needed]

References[edit]