Criteo

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Criteo
Type Société Anonyme
Traded as NASDAQCRTO
Industry Online Advertising
Founded Paris, France, 2005
Headquarters Paris, France
Employees 810 (2014)
Website www.criteo.com

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website. The company currently operates in a total of 30 markets around the world and is headquartered in Paris, France.[1] On April 7, 2011, Criteo announced that it hired Greg Coleman as president.[2] Previously, Coleman served as president and chief revenue officer of The Huffington Post and executive vice president of global sales for the company Yahoo!.[3]

Criteo enables online businesses to follow up visitors who have left their website without making a purchase using personalized banners which aim to drive potential customers back to the business website.[4]

History[edit]

Criteo was founded in Paris, France in 2005 and spent the first four years focused on[5] R&D, and launched its first product in April 2008. In 2010, Criteo opened an office in Silicon Valley[6] in an effort to enhance its profile in the USA.

In 2012, Criteo opened its new headquarters in Paris, France establishing one of the biggest European R&D centers dedicated to predictive advertising.[7] The center will continue to provide central support to more than 30 markets worldwide, on five continents – North America, Europe, Asia, South America and Australia.

In September 2013, the firm filed for an IPO with US regulators to raise up to $190 million.[8]

Product[edit]

Criteo's product is a form of display advertising. Their personalized retargeting solution displays interactive banner advertisements, generated based on the online retail browsing preferences and products for each customer. The solution operates on a pay per click (PPC) / cost per click (CPC) basis, meaning that advertisers pay only for the consumers that click on the banner and return to their website. Additional retargeting solutions operate on a cost per thousand (CPM) or cost per engagement (CPE).

The most common, and simple form of retargeting is basic static retargeting,[9] where a single static banner is shown to all viewers who have left a particular website. Retargeting specialists then introduced a slightly more complex form of segmented retargeting.[10] This second generation of retargeting enables to display one of a few pre-created messages to lost visitors based on a particular browsing category they fall into.

In September 2010, Criteo debuted its self-service cost-per-click[11] (CPC)[12] bidding platform that lets advertisers place bids on display retargeting campaigns and see changes and optimize campaigns in real-time.

The Criteo Performance Optimization Platform allowed display advertisers and agencies to set retargeting campaigns[11] based on category, and allow advertisers to bid a different CPC per product category. This is similar to Google AdWords, but for display retargeting ads.

Criteo’s platform allowed for cost-per-click bids to be set down to the individual product level.[13] For example, if a retargeted ad displays three products the consumer had browsed on the site, a different cost can be assigned to each product displayed within the single ad.

Funding[edit]

Criteo has secured a total of $17 million in funding, with 3M euros in a first institutional round in March 2006 coming from French private equity firm AGF and Elaia Partners, and 9M euros in a second round in January 2008 led by Index Ventures.[14] The company displays over 4 billion banners per month but does not disclose the geographical breakdown for those banners.

In May 2010, Criteo raised a further $7 million of funding from Bessemer Venture Partners,[15] bringing the total to $24 million.WXP[16]

Competitors[edit]

According to a VentureBeat article, some of Criteo's competitors include

  • Rakuten MediaForge, which is priced on a performance basis (CPA, revenue share, etc.),
  • Fetchback, which has a more CPM pricing model, and
  • Retargeter, which charges a flat monthly fee.[14]

Other competitors in the retargeting space include AdRoll, Google, BuySight, TellApart, and Dotomi.

Privacy[edit]

In September 2010, Criteo began a campaign[17] regarding the use of the popular retargeting and its impact on consumer privacy. The campaign aimed to reassure consumers about personalized retargeting and data-driven marketing tactics.

The company denies it relies on personally identifiable information (PII) and doesn’t track identifiable information, no data is shared with advertisers or publishers and no third-party data used for targeting purposes. Retargeting only uses anonymous information [17] from the merchant’s site.

Achievements[edit]

Criteo wins 2010 Web Award for Outstanding Achievement in Web Development – September 2010.[18]

Criteo’s client Boden won the ClickZ Connected Marketing Award [19] for ‘Best Use of Display Advertising’ for its personalized retargeting campaign implemented by Criteo.

References[edit]

  1. ^ "Criteo Labs: Opening Ceremony". Criteo Website. Criteo. Retrieved 24 January 2013. 
  2. ^ http://kara.allthingsd.com/20110407/former-yahoo-aol-huffpo-sales-dude-greg-coleman-lands-again/
  3. ^ http://www.digidaydaily.com/data/stories/why-greg-coleman-bet-on-retargeting/
  4. ^ http://www.adexchanger.com/platforms/criteo/
  5. ^ http://venturebeat.com/2010/04/09/criteo-brings-its-personalized-banner-ads-to-us-launches-new-pricing-program
  6. ^ http://www.clickz.com/clickz/news/1708656/french-retargeting-company-descends-silicon-valley
  7. ^ "CriteoLabs: Opening Ceremony". Criteo Website. Criteo. Retrieved 24 January 2013. 
  8. ^ Avik Das (18 September 2013). "French ad firm Criteo files for $190 million U.S. IPO". Reuters. 
  9. ^ http://www.imediaconnection.com/content/25806.asp
  10. ^ http://www.itvent.com/aggregator/sources/1?page=8
  11. ^ a b http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=136034&nid=118810
  12. ^ http://www.marketingterms.com/dictionary/cost_per_click/
  13. ^ http://www.internetretailer.com/2010/09/23/criteo-makes-placing-display-ads-do-it-yourself
  14. ^ a b http://venturebeat.com/2010/04/09/criteo-brings-its-personalized-banner-ads-to-us-launches-new-pricing-program/
  15. ^ http://techcrunch.com/2010/05/06/criteo-bessemer-7-million/
  16. ^ http://techcrunch.com/2008/01/15/criteo-raises-10-million-from-index-ventures/
  17. ^ a b http://www.adexchanger.com/online-advertising/criteo-ceo-rudelle/
  18. ^ http://www.webaward.org/winner.asp?eid=15931
  19. ^ http://econsultancy.com/us/press-releases/5150-criteo-client-boden-wins-clickz-connected-marketing-award

External links[edit]

See also[edit]