Crowdsourcing creative work

From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article has multiple issues. Please help improve it or discuss these issues on the talk page.
This article includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. Please improve this article by introducing more precise citations. (May 2011)
Question book-new.svg
 This article relies on references to primary sources. Please add references to secondary or tertiary sources. (May 2011)
The topic of this article may not meet Wikipedia's general notability guideline. Please help to establish notability by adding reliable, secondary sources about the topic. If notability cannot be established, the article is likely to be merged, redirected, or deleted.
Find sources: "Crowdsourcing creative work" – news · books · scholar · JSTOR · free images (May 2011)
This article may be too technical for most readers to understand. Please help improve this article to make it understandable to non-experts, without removing the technical details. The talk page may contain suggestions. (May 2011)

Crowdsourcing creative work (CCW) is an open call to the crowd for novel and useful solutions. Crowdsourcing may be appropriate when experts are in scarce supply, multiple diverse ideas and/or contextual insights are needed.

Contents

Infrastructure [edit]

CCW may or may not be technologically enabled. Recent advances in technology have supported greater participation in and new types of crowdsourcing creative work. Advances may create new platforms that draw together participants, or enable new forms of coordination that allows multiple participants to contribute jointly to a creative task.

Domains [edit]

Creative work spans creative domains such as graphic design, architecture, apparel design, writing, illustration. Examples of crowdsourced creative work platforms include:

  • Graphic design: 99designs, crowdspring, Jade Magnet, Wilogo, 12designer, Creation Hero, Brandsupply, Mixilion, id8on,adtriboo
  • Architecture: arcbazar.com
  • Apparel design: Threadless
  • Footwear/Sporting Goods: mesh01.com
  • Writing: Wikipedia
  • Illustration: thejohnycashproject.org
  • Interior design/Architecture: CoContest
  • Video: Tongal adtriboo
  • Film/TV: amazonstudio.com, barkarma.com
  • Music/sound design: audiodraft.com
  • Voice Overs: VoiceBunny.com

History [edit]

Crowdsourcing creative work was conceived at the Workshop on Crowdsourcing and Human Computation [1] at CHI 2011.[2]

Creative Work [edit]

Tasks may be assigned to individuals or a group and may be categorized as convergent or divergent. An example of a divergent task is generating a large number of designs for a poster. An example of a convergent task is selecting one poster design.

Motivation [edit]

Crowds are motivated to do creative work for both extrinsic and intrinsic reasons. Examples of extrinsic motivators include financial compensation, recognition, and awards. Example of intrinsic motivators include autonomy, relatedness, learning, self-expression, control, and enjoyment. Recently scholars have attempted to use affective computational priming, or embedding stimulus in crowdsourcing platforms to increase creative performance .

Barriers [edit]

Barriers to effective crowdsourcing creative work include social loafing, evaluation apprehension, and production blocking.

Creative performance is informed by domain knowledge, creative thinking skills, problem orientation, and motivation.

Collaboration [edit]

Collaboration is defined as people working together on a shared problem. Currently, crowdsourcing creative work often assumes that workers are autonomous, anonymous individuals. However, recent work seeks to bring workers together, provide feedback on each other's work, and experiment with new types of leadership and/or divisions of labor. For example, crowds might design chairs through an evolutionary process: one crowd designs, another evaluates, and another combines highly rated designs to create a new generation of designs.[3]

Open research question:

  • What are the circumstances when the crowd is more creative than the individual expert?
  • What organizational structures support creative work?
  • How is creativity measured?

Related fields [edit]

  • Collective Intelligence
  • CSCW
  • Crowdsourcing

External links [edit]

References [edit]

  1. ^ http://crowdresearch.org/chi2011-workshop/
  2. ^ http://www.chi2011.org/
  3. ^ Structures for Creativity: The crowdsourcing of design by Jeffrey V. Nickerson, Yasuaki Sakamoto, and Lixiu Yu
Retrieved from "http://en.wikipedia.org/w/index.php?title=Crowdsourcing_creative_work&oldid=553925030"