Crumpler
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| Type | Private |
|---|---|
| Founded | 1995[1] |
| Founder(s) | David Roper, Stuart Crumpler and Will Miller[2] |
| Headquarters | Melbourne / Berlin |
| Products | Messenger bags, photography bags, laptop bags and luggage |
| Website | Crumpler Australia Crumpler Europe Crumpler USA |
Crumpler is a bag company with 2 separately held companies who design and supply different products to their respective markets - Crumpler Australia headquartered in Melbourne, Australia with global offices in Brooklyn and Crumpler Europe in Berlin & Cologne. It began as a messenger bag company, but has since expanded its range, notably into laptop bags, camera bags and travel goods.
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[edit] History
Crumpler was founded in Melbourne in 1995 by David Roper and Will Miller (who had previously owned a bike messenger business), along with Stuart Crumpler. Stuart designed the original logo in 1991.[3]
Initially, the bags were designed for bike messengers - in particular those working for Roper and Miller's bike courier company, Minuteman Messengers. The bags soon had commercial demand and the range grew to include more colours and sizes. The company expanded into Europe via distributors in Germany under the guidance of Siggi Elgert & Joerg Bodenschatz who later became partners. This arrangement was not successful so the partnership disbanded and territories split - AU to supply Asia + Nth America and EU to supply Europe, Africa and Sth America.
[edit] Marketing
Crumpler held a “beer for bags” promotion in June 2006, where they accepted beer as payment for their product. Their two New York stores received much interest from passing customers, who later returned with beer to exchange for bags. Many Crumpler products are given unique names, like "Barney Rustle", "Moderate Embarrassment", "Company Gigolo", and "Sandy Bitch".[2]
[edit] References
- ^ "2001/127/2 Messenger bag, 'Seedy Three', Dupont Cordura Plus nylon/ plastic, designed and made by Crumpler, Melbourne, Victoria, Australia, 1995". D*Hub. http://www.dhub.org/object/9790,bag. Retrieved 2010-05-24.
- ^ a b Seid, Jessica (2006-06-06). "Trade your beer, get cool stuff". CNNMoney.com (CNN). http://money.cnn.com/2006/06/06/smbusiness/beer_for_bags/. Retrieved 2010-05-24.
- ^ "Crumpler messenger bag". Powerhouse Museum Collection. http://www.powerhousemuseum.com/collection/database/?irn=9789&search=bicycle&images=&c=. Retrieved 2010-05-24.
