Crunchie
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| Type | Confectionery |
|---|---|
| Country of origin |  United Kingdom |
| Introduced | 1929 |
| Related brands | Cadbury products |
Cadbury Crunchie is a milk chocolate bar with a "honeycombed" sugar centre. It is made by Cadbury UK and was originally launched by J. S. Fry & Sons in 1929.[1] Fry had merged with Cadbury in 1919 and Crunchie later became a Cadbury brand.
A similar chocolate bar is the Australian Violet Crumble.
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[edit] Size and variations
Cadbury Crunchie is sold in several sizes, ranging from "snack size" – a small square piece – through to "king size". The most common portion is a single-serve bar, about 1 inch wide by about 7 inches long, and about 3/4 of an inch deep.[citation needed]
In the early 2000s there were a range of limited edition Crunchies on sale in the UK. These included a lemonade bar, a champagne bar and a Tango Orange bar, in which the chocolate contained the different flavourings. The champagne-flavoured bar was initially launched for New Year's Eve 1999. In South-Africa, Cadbury sold a white chocolate version in a blue wrapper until recently.
As is common with other chocolate brands, Crunchie brand ice cream bars and cheesecake are also sold in some countries. Such products contain nuggets of the bar within the ice cream or cheesecake.
In 2006 a "Cadbury Crunchie Blast" variety of the product was launched, which featured "popping candy" inside the bar, however it was shortly discontinued.
[edit] Availability
Cadbury Crunchie is widely available in the United Kingdom, Republic of Ireland, India, Australia, New Zealand, South Africa, and Canada. It is imported in other countries, including the United States of America, Malaysia, Singapore, Philippines, Hong Kong, Malta, Saudi Arabia, Panama, and Sri Lanka.[citation needed]
[edit] Manufacturing
In the UK, Cadbury Crunchie bars are manufactured at a dedicated plant on a Rockwell Automation distributed control system (DCS), which replaced the original Ferranti ARGUS DCS system prior to the year 2000.[2]
During manufacturing of the Crunchie bar, the sponge toffee is produced in large slabs, and is cut up using a highly focused jet of oil. The use of a blade would lead to fragmentation, while the use of water would result in the sponge toffee dissolving. Oil prevents both of these scenarios and results in uniform sharp-edged portions. The sponge toffee is then covered with chocolate, cooled, and packaged.[citation needed]
[edit] Ingredients
Milk chocolate with golden honeycombed centre. Milk chocolate (sugar, dried whole milk, cocoa butter, cocoa mass, dried whey, vegetable fat, emulsifiers (E442, E476), flavourings). Centre (36%) (sugar, glucose syrup, flavouring). May contain traces of nuts, egg and soya. Milk chocolate: Milk solids 14% minimum. Contains vegetable fats in addition to cocoa butter.
[edit] Nutrition Information
| Average Values (UK) | Per 100g | Per Bar 40g |
|---|---|---|
| Energy (kJ) | 1940 | 775 |
| Energy (kCal) | 465 | 185 |
| Protein | 4.0g | 1.6g |
| Carbohydrate | 69.5g | 27.8g |
| Fat | 18.9g | 7.6g |
[edit] Advertising
In Australia and New Zealand, Cadbury Crunchie bar is widely known for having the country's longest-running television advertisement, the "Crunchie Train Robbery" which won many awards[3][4] and ran in unchanged form for over 20 years from the late 1970s.[5]
In the United Kingdom and Republic of Ireland, Cadbury Crunchie is advertised, since the 1980s, with the slogan "Get that Friday feeling"
[edit] Literary references
The Crunchie bar is mentioned in Enid Bagnold's 1935 novel National Velvet, as the Brown sisters' candy of choice for the year.
[edit] References
- ^ Crunchie information at cadbury.co.uk
- ^ Controllers Boost Chocolate Production, Quality Digest magazine
- ^ http://theinspirationroom.com/daily/2005/film-director-tony-williams theinspirationroom.com
- ^ http://www.filmarchive.org.nz/education/online-resources/SellingNZ-Y13/02,The_Seventies.php filmarchive.org
- ^ Off the Rails: Episode 1 - TVNZ, 2005
