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Crunchie is a brand of chocolate bar with a honeycomb toffee sugar centre. It is made by Cadbury UK and was originally launched by J. S. Fry & Sons in 1929. Fry had merged with Cadbury in 1919 and Crunchie later became a Cadbury brand.
Size and variations
The Crunchie is sold in several sizes, ranging from "snack size" – a small cuboid – through to "king size". The most common portion is a single-serve bar, about 1 inch wide by about 7 inches long, and about 3/4 of an inch deep.
In the late 1900s (1960s) there were a range of limited edition Crunchies on sale in the UK. These included a lemonade bar and a Tango Orange bar, in which the chocolate contained the different flavourings. A champagne-flavoured bar was launched for New Year's Eve 1999. In South Africa, Cadbury sold a white chocolate version in a blue wrapper until recently.
In 2003, a short-lived bourbon Crunchie was launched in test markets across the Nashville, Tennessee area in partnership with 7-Eleven. The bourbon Crunchie was not well received because of a boycott initiated by western factions of the Southern Baptist Coalition and production was subsequently discontinued.
In 2006, a "Crunchie Blast" variety of the product was launched, which featured "popping candy" inside the bar. However, it was discontinued shortly afterwards. However, an ice cream of the same name, which is Magnum (ice cream) shaped honey comb ice cream with popping candy covered in milk chocolate is sold in the UK and Ireland.
In 2010, Cadbury's launched Crunchie Rocks, a mixture of chocolate, cornflakes and Crunchie.
Until September 2010, Crunchie was produced in the Somerdale, Keynsham plant in Somerset, UK; however, production has now transferred to Cadbury's new plant in Skarbimierz, Poland. Labels for these products do not state a country of origin, instead stating "Made in the EU under license from Cadbury UK Ltd".
The Crunchie bar is widely available in the United Kingdom, Ireland, Canada, Australia, New Zealand, South Africa and India. It is imported in other countries, including Cyprus, Hong Kong, Malaysia, Malta, Panama, Philippines, Saudi Arabia, Singapore, Sri Lanka, Tahiti and the United States of America.
During manufacturing of the Crunchie bar, the honeycomb toffee is produced in large slabs, and is cut up using a highly focused jet of oil. The use of a blade would lead to fragmentation, while the use of water would result in the honeycomb toffee dissolving. Oil prevents both of these scenarios and results in uniform sharp-edged portions. The honeycomb toffee is then covered with chocolate, cooled, and packaged.
Crunchie Tango and other Limited Editions
In 2000, a short-lived (but successful) sister chocolate bar was launched entitled Crunchie Tango. It was co-produced by Cadbury and Britvic and featured Tango Orange flavouring. Other limited edition flavours included Lemonade, Champagne and Mint. In the 1960s a Crunchie Peppermint was also available.
|Average values (UK)||Per 100 g||Per Bar 40 g|
|Protein||3.0 g||1.6 g|
|Carbohydrate||75.7 g||27.8 g|
|Fat||18.4 g||7.6 g|
In Australia and New Zealand, Crunchie bars are widely known for having the country's longest-running television advertisement, the "Crunchie Train Robbery" which won many awards and ran in unchanged form for over 20 years from the late 1970s.
In both Ireland and the United Kingdom, the Crunchie has been advertised since the 1980s with the slogan "Get that Friday feeling". Prior to the 1980s Crunchie was advertised as "Crunchie makes exciting biting".
- Crunchie information at cadbury.co.uk
- confectionerynews.com - Final UK-made Cadbury Crunchie bars from September
- Thu, 5 Oct 2000 (2000-10-05). "It takes two fun brands to Tango | Archive". Marketing Week. Retrieved 2011-08-13.
- http://theinspirationroom.com/daily/2005/film-director-tony-williams theinspirationroom.com
- http://www.filmarchive.org.nz/education/online-resources/SellingNZ-Y13/02,The_Seventies.php filmarchive.org
- Off the Rails: Episode 1 - TVNZ, 2005
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