CRUNK!!! Energy Drink is a non-alcoholicenergy drink that was co-created and launched in 2004 by the late American businessman Sidney Frank, the creator of Grey Goose vodka and founder of Sidney Frank Importing Company (importer of Jägermeister), along with American rapper Lil’ Jon, the Grammy award winning artist and producer who is still on board with Crunk as its Chief Brand Advisor.
In May 2007, Solvi Brands LLC, a privately held company, announced that it had purchased certain assets of Crunk LLC including the Crunk Energy Drink brand.
^"Lil Jon Crunks Up the Volume". BusinessWeek. January 5, 2005. Retrieved 2008-03-06. Most of the time, people just put their name on a product. But this is a brand that, you know, I was involved in every aspect, from the way the can looks all the way to the taste.