Crystal Light

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Crystal Light
Crystal Light Image
Crystal Light is available in single- and multi-serve packets.
Type Flavored water
Manufacturer Kraft Foods
Introduced 1982
Colour All
Variants On The Go (single-serve packets of beverage mix), multi-serve canisters (multi-serve packets of beverage mix), liquid
Website www.CrystalLight.com

Crystal Light is a low-calorie powdered beverage mix that offers naturally and artificially sweetened beverage options in multiple flavors. Originally marketed in 1982 with Linda Evans as its spokesperson, the company later had celebrities Raquel Welch and Priscilla Presley as spokeswomen. The catch phrase for each of the ads was, "I believe in Crystal Light 'cause I believe in me."

History[edit]

Crystal Light is sweetened with a combination of aspartame, acesulfame potassium, Sucralose, and/or sugar depending on the specific product line and flavor.[1] First packaged in multi-serve canisters, Crystal Light launched single-serve "On The Go" packets in 2004. In 2009, Crystal Light redesigned its multi-serve packaging. On a finished case goods basis, the new design uses 250 tons less packaging than the original.[2] In 2010, Crystal Light launched Pure Fitness, a "naturally-sweetened" low-calorie fitness drink mix[3] which is sweetened with sugar and Truvia, a sweetener derived from the stevia plant. It is currently sold in "On The Go" packets.[4] In 2011, Crystal Light Pure Fitness was renamed Crystal Light Pure, and three additional flavors were introduced.[4] In April 2012, several Crystal Light varieties were added to the line of sodamix syrups for SodaStream home soda makers.[5]

Kraft Foods, the parent company of Crystal Light, offers a product locator on its website to help locate flavors in a desired location. Crystal Light is sold in the U.S. and Canada.

Products[edit]

Crystal Light is available in naturally and artificially sweetened varieties, and some, but not all, of the flavors may be gluten free. Most Crystal Light flavors (24) contain five calories per a serving of 8 fl. oz. It is sold in different package sizes. Single-serve "On The Go" varieties come in both 7- and 10-count packages. Multi-serve packets are available in 8-quart canisters (eight 1-qt. packets), 10-quart canisters (five 2-qt. packets), and 12-quart canisters (six 2-qt. packets). Crystal Light varieties include Refreshment, Sunrise, Tea, Enhanced and Skin Essentials. The Hunger Satisfaction variety contains 5g of fiber and 3 g of protein (from milk) per serving. The Focus and Energy varieties contain 40 and 60 mg of caffeine per serving, respectively, and the Fiber variety contains 3 g of prebiotic fiber from inulin, advertised as supporting digestive health.[6]

Crystal Light flavors include:[7]

  • Refreshment series: Crystal Light classic flavors
    • Lemonade
    • Cranberry Apple
    • Fruit Punch
    • Pink Lemonade
    • Raspberry Ice
    • Raspberry Lemonade
    • Strawberry Kiwi
    • Strawberry Orange Banana
    • White Grape
  • Sunrise series: Crystal Light with 100% Daily Value of vitamin C and 10% Daily Value of calcium per serving
    • Classic Orange
    • Ruby Red Grapefruit
    • Tangerine Strawberry
  • Tea series: Crystal Light tea varieties
    • Green Tea Honey Lemon
    • Green Tea Raspberry
    • Iced Tea
    • Raspberry Tea
    • Peach Iced Tea
    • Decaffeinated Iced Tea
    • Green Tea Peach Mango
  • Enhanced series: Crystal Light containing (or specially formulated with) select ingredients
    • ENERGY Wild Strawberry
    • ENERGY Grape
    • ENERGY Citrus
    • ENERGY Peach Mango (available exclusively at Walmart)
    • FOCUS Citrus Splash
    • HUNGER SATISFACTION Strawberry Banana
    • ANTIOXIDANT Cherry Pomegranate
    • METABOLISM+ Green Tea Peach Mango
    • FIBER Raspberry Peach
  • Skin Essentials series: Crystal Light with antioxidant vitamins and a plant extract to help nourish skin from within when two 16.9 fl. oz. servings per day are consumed
    • White Peach Tea
    • Pomegranate Lemonade
  • Mocktail series: Crystal Light's new non-alcoholic party drinks
    • Margarita
    • Mojito
    • Appletini
    • Pomtini
    • Peach Bellini
    • Sangria

Crystal Light Pure flavors include:[4]

  • Grape
  • Strawberry Kiwi
  • Tropical Blend
  • Mixed Berry
  • Lemonade

Crystal Light Liquid flavors available under regional marketing names include:

US[8] Canada[9]
PEACH BELLINI Peach Vacation
POMTINI Posh Pomegranate
Blackberry Lemonbabe
Aloha Pineapple Coconut
STRAWBERRY LEMONADE Strawberry Lemonbabe
MANGO PASSIONFRUIT Mango Passionate
ICED TEA Iced Tease Me
BLUEBERRY RASPBERRY Blueberry Razz

References[edit]

  1. ^ The packaging of Crystal Light, ingredients list.
  2. ^ "New Crystal Light Container". Greenerpackage.com. Retrieved March 13, 2011. 
  3. ^ "Kraft Introduces Stevia Sweetened Fitness Drink". Beveragedaily.com. Retrieved March 13, 2011. 
  4. ^ a b c "Crystal Light - Refreshing Flavors, Pure Flavors and Enhanced Flavors". Kraftbrands.com. Retrieved March 13, 2011. 
  5. ^ "Kraft and SodaStream in deal for Kool-Aid". The Chicago Tribune. Reuters. 18 July 2012. Retrieved 30 July 2012. 
  6. ^ "Crystal Light - Refreshing Flavors, Pure Flavors and Enhanced Flavors". Kraftbrands.com. Retrieved March 13, 2011. 
  7. ^ "Crystal Light - Refreshing Flavors, Pure Flavors and Enhanced Flavors". Kraftbrands.com. Retrieved March 13, 2011. 
  8. ^ "Crystal Light Liquid". KRAFT FOODS GLOBAL, INC. Retrieved August 12, 2014. 
  9. ^ "Crystal Light Liquid". Kraft Canada Inc. Retrieved August 12, 2014. 

External links[edit]