Cuisinart

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A Cuisinart food processor.

Cuisinart is an American home appliance brand owned by Conair Corporation. The company was started in 1971 by Carl Sontheimer to make the revolutionary food processor[1] . The "Food Processor" was the first model introduced at the National Housewares Exposition in Chicago in 1974, 1975 for Canadians[1] .In 1986 Cuisinart introduced a chopper/grinder and since than has been producing and introducing a wide array of products[2] . These are the products Cuisinart makes until the present[1] :

  • Bakeware
  • Handheld Blenders and Countertop Blenders
  • Brick Ovens
  • Coffeemakers
  • Cookware
  • Cutlery and Cutting boards
  • Espresso Maker
  • Food Processors
  • Frozen yogurt-ice cream and sorbet makers
  • Grills, Griddles, and Raclettes
  • Hand Mixers
  • Kitchen tools and gadgets
  • Rice Cookers
  • Scales
  • Slow Cookers
  • Speciality Appliances
  • Stand Mixers with five attachments
  • Toasters and Toaster oven broilers
  • Waffle Makers

Cuisinart products are available in upscale department and specialty stores nationwide.[1]

History[edit]

Cuisinart started by Carl Sontheimer and his wife Shirley Sontheimer. The idea of starting Cuisinart came from seeing a food preparation machine in France, in 1971. After seeing the machine Carl Sontheimer, with his engineering knowledge and passion for cooking,wanted to spread the technology he saw with Americans [2] . Sontheimer started by taking apart the prototype machine and made refinements to parts such as the feeding tube, cutting blade, and discs[2] . After making the refinements, in 1973 Sontheimer introduced "The Food Processor" at the National Housewares Exposition in Chicago. In 1975 food authorities as James Beard, Julia Child, Craig Claiborne, Jacques Pepin and Helen McCully use Cuisinart products publicly[2] . Their promotion of the Cuisinart attracts consumers to invest in the product. In 1977 Cuisinart,with the market,experienced a big rise in sales going from a few food processors a month to hundreds[2] . Their first introduction to a product that is not a food processor was in 1989, a Mini-Mate chopper/grinder[2] . By 1988, Cuisinart was already the premier housewares brand, but The Sontheimers sold their company to a group of investors for $60 million[3] . After renaming the company from Cuisinart to Cuisinart Inc, the investors sold the company to Conair Corporation in 1989,still having the company today[2] .

Culinary experience[edit]

Cuisinart provides knowledge for consumers of how to use their products and for food preporarion. This is done though

  • Selling cookbooks
  • Provide recipes on their website
  • Partnering with schools such as George Brown College and providing students with tools they need to succeed in cooking
  • Provide informative materials
  • Supporting bridal innitiatives

References[edit]

  1. ^ a b c d "Cuisinart". About Us. 
  2. ^ a b c d e f g "Cuisinart". Timeline. 
  3. ^ "Cuisinart".