Culver's

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Culver Franchising System, Inc.
Type Private
Industry Fast casual restaurants
Founded Sauk City, Wisconsin, U.S. (1984)
Headquarters Prairie du Sac, Wisconsin
Key people Craig Culver, CEO
Lea Culver, Co-Founder
Phil Keiser, President and COO
Joe Koss, CFO
Products Frozen custard, Butterburgers
Website www.culvers.com

Culver Franchising System, Inc. is a privately owned and operated fast casual restaurant chain that operates primarily in the Midwestern United States. The first Culver’s opened in 1984 in Sauk City, Wisconsin. As of August 24, 2014, the chain now has 518 restaurants across the United States.[1]

History[edit]

In 1984, Sauk City restaurateur George Culver purchased the A&W on Phillips Boulevard (U.S. Highway 12) and began renovating it.[2] On July 18, 1984, along with wife Ruth, son Craig, and daughter-in-law Lea, he opened the first Culver’s Frozen Custard and ButterBurgers.

Wisconsin[edit]

In 1987, the Culvers were approached about franchising a restaurant in nearby Richland Center. The Culvers agreed, granting the franchisee a loose licensing agreement, charging no fees or royalties. Because the franchisee had invested very little of his own money, it was a simple matter for him to walk away a year later when he decided he no longer wanted to be in the restaurant business.

As a result of this experience, the Culvers established a set of standard franchising procedures that form the basis for those currently used by Culver Franchising System, Inc. Three years later, they tried again in Baraboo and business quickly doubled. Soon after, the increased recognition that the second store earned this small-town chain prompted expansion into the Madison and Milwaukee areas. At the end of 2011, 445 Culver's restaurants were open in 19 states.

Midwest[edit]

As of 1993, Culver's was still a small, local chain, with only 14 restaurants across southern Wisconsin. Culver’s first restaurants outside Wisconsin opened in Buffalo, Minnesota in September 1995, Roscoe Illinois in December 1995, and Dubuque, Iowa, in November 1996. In February 1997 the company opened the first Culver’s in Texas.

Number of Culver’s per state, as of August 2014.[3]

Beyond the Midwest[edit]

The current franchising strategy is one of contiguous growth at a pace of about 40 new stores per year. The chain expanded into Colorado Springs, Colorado, and Cheyenne, Wyoming in 2005, followed by an opening in Bowling Green, Kentucky in July 2006. Culver's shifted its attention to developing markets beyond the Midwest.

Culver’s has expanded to the Phoenix metropolitan area.[4] As of August 2012, Arizona had 13 locations. Culver's also opened in South Carolina in 2012.

Culver’s of Onalaska, Wisconsin featuring the traditional blue metal roof

In 2011, Culver's expanded into Utah, when Kristin and Tom Davis of Wisconsin relocated to Utah and opened a 100-seat Culver's franchise in Midvale. The couple signed a development agreement for four locations in the southern half of Salt Lake County.[5]

Future expansion[edit]

The Metro-98 prototype, developed in 2006 and first constructed in Fort Dodge, is much more compact than the traditional 120-seater commonly built through much of Culver's expansion. While the Metro-98 has less seating to offer guests, it also reduces the amount of land needed for construction by around 20%.[6]

Venture into casual dining[edit]

Culver's Blue Spoon Cafe, opened its first store in Prairie du Sac, Wisconsin in 2000 as a soup-sandwich-salad restaurant as Blue Spoon Creamery Cafe.[7] The name Blue Spoon comes from the color of the spoons used at the Culver's fast food restaurants.[8] A second store in Middleton, Wisconsin was open for two years, but closed in August 2010.[9]

Menu[edit]

Chocolate custard and a Concrete Mixer at the West Milwaukee location.

Culver’s menu features Culver’s trademark ButterBurgers and frozen custard, (which is also sold in bulk). The menu also includes pork and fish, fried chicken, salads, and sundaes. The menu is divided into seven sections: sandwiches, sides, drinks, kids meals, dinners, salads, and desserts. Items are made to order and are served at table-side. Culver's also sells its own brand of root beer.

Sponsorships[edit]

Culver's sponsors sports teams including the St. Cloud Rox, Wisconsin Badgers, Milwaukee Admirals, Iowa Hawkeyes, Minnesota Wild, and Chicago Cubs.

Official mascot[edit]

Culver's has a mascot, an anthropomorphic ice cream cone named Scoopie.

References[edit]

External links[edit]