Cumberland Mall was the first four-anchor mall built in Georgia. The original anchors to the mall were Rich's, Davison's, Sears and JCPenney. The mall was also two-levels and included a multi-story parking deck to accommodate the large crowds. The mall was modeled after similar Landover Mall in Maryland and was so far superior to Cobb County's first mall that the older mall was unable to ever recover.
Cumberland Mall remained one of the leading malls in the region for over a decade before Town Center Mall in Kennesaw opened in 1986. Cumberland Mall originally featured many distinct design elements to heighten the original mall experience, but as competition forced a major reshuffling of the mall, much of this was stripped away in the renovation of 1989. Some of the original tenants that were lost at this point were Magic Pan, McDonald's, Piccadilly Cafeteria and Cashin's Restaurant among others. One of the additions, however, was a food court, which had not existed previously.
In 2003 Cumberland Mall lost its first anchor, Macy's (formerly Davison's). The vacant store resulted in a major redevelopment plan. The redevelopment included the demolition of the old Macys, which was replaced with a new mall entrance complete with an open-air wing. The wing includes five new restaurants: Maggiano's Little Italy, The Cheesecake Factory, P.F. Chang's China Bistro, Stoney River Legendary Steaks and Ted's Montana Grill. Other changes included the demolition of the JCPenney, which planned to close their store, for the construction of a new Costco. The changes also included a complete interior renovation with new skylights and an expanded food court. These changes were planned to keep the mall competitive even with only two regular department stores remaining: Macy's (former Rich's) and Sears. All the renovations were completed in early 2007.
^"City Ticket Offices." Delta Air Lines. Retrieved on November 20, 2012. "Cumberland Ticket Office 1600 Cumberland Mall Atlanta, Georgia 30339" and "Location: Cumberland Mall at Firestone Service Center across from JC Penny"