Cumberland Mall is strategically positioned 25 miles (40 km) away from its nearest competitor, 45 miles (72 km) south of Philadelphia, Pennsylvania and on route to the Southern New Jersey Shore Points. The mall almost went under, but was able to stay in business thanks to Vineland's 3.5% sales tax. Cumberland Mall has recently seen more customers due to the large amount of development that has occurred in the region. Total Square Footage: 941,148 sq ft (87,435.5 m2).
The Cumberland Mall used to have a fourth anchor which was Bradlees Department Store. With the chain going out of business in 2001 PREIT renovated that location to include three Junior Anchor Stores as well as four smaller stores on the left end including Starbucks, Cold Stone Creamery, Fat Jack's BBQ, and a Sprint Cell phone store. None of these stores are accessible from the interior of the mall, but rather the outside making it like a power center on that spot of the mall.